Does Lowering Your Prices Really Result In More Sales?

So how about keeping the price the same and "giving away" free Hulu Plus accounts! Now we may be on to something.

I would Say No.

haha I never thought about that! It was just something the designer added when I had it redone in 08'.

I also agree with you about having the rebilling price the same as the initial these days.

People think that offering a higher non recurring is saying that you don't care about or want rebills. truth it's more about a lot of surfers aren't looking for a rebilling memberships or have been burnt by not being able to cancel easily so they'll pay extra for non recurring. People that pay more for non recurring are the ones that cancel recurring memberships before ever logging into your site the first time..

If your selling cookie cutter bullshit then do what ya gotta do to make the sale. If your combining niche, quality, updates etc... an occasional sale may be okay but no need to whore out when the quality is there.

Back in 2003 when I started a small web hosting company I was faced with $2.99, $3.99 etc... competitors and I choose to say fuck them and stick to my guns on pricing. I may have had less customers than them but less customers at a higher price point equals out and less customer support was needed further reducing operational costs.

We've kept our female bdsm site at $30.95usd for the past few years. All original, exclusive content shot by us.

Our male bdsm site (original content) we've kept slightly lower at $28.95usd.

I'm going to try both for a few months each then because I certainly felt that after raising non-recurring over 30% above the normal recurring membership, that id been leaving money on the table for many years.

Those subscribers clearly wanted the guarantee of a one month only billing and were prepared to pay for it. So at least now, even if they do only join for one month, it's 1.5 months of revenue. A reasonable percentage of those non-recurring members always sign up a handful of times a year in any event. So, why not, lets see what raising the rebill does

U get sales lol

For me the sales don't change much. Some sure, but not much.

What changes is profitability and chargeback rates. Buyer's remorse goes up with higher prices and a lot of assholes these days like to charge back to deal with it.

But if I lower my prices under the threshold where consumers aren't concerned about cost then after billers and affiliates take their cuts there isn't much left.

I have decided to focus on quality and value and charge a decent amount. I get more Chargebacks then I would like but I never have trouble paying my bills.

I agree, lowering prices didn't work, but I run a microniche site with 100% exclusive content so that's probably not very typical situation.

it is easyier to lower a high price , than to raise a low price

Most questions on this forum pertaining yo traffic, sales and conversions are easily answered by simply following traffic optimization rules 1-10.

Rule 1) Test
Rule 2) Test
Rule 3) Test
Rule 4) Test
Rule 5) Test
Rule 6) Test
Rule 7) Test
Rule 8) Test
Rule 9) Test
Rule 10) Test

The question to answer is "what works for ME, with my methods, with my sites etc". Not posing the question "what are the universal rules" to a bunch of mindless twats, all lacking in even basic level math and reasoning skills who spend 90% of their day commenting on government conspiracies, republicans or blaming tubes for their many and persistent failures.

You are talking about complex system with a multitude of variables, any one of which (or combination), done well or poorly or being entirely absent can dramatically influence the outcome, independent of price points. One tiny variation in variables can have a massive influence on outcome. This is the very problem of predicting the weather. Everyone's many variables are unique to them and also tend to be highly fluid and changing. Everyone's answers are unique to their own unique experience and also tend to be dynamic and ever-changing.

Test test test. Create rules. Test the rules. Test some more... then act accordingly.

There is a reason that the most emotionally flawed, insane or dysfunctional people in this industry typically have or do make the most money. They don't ask questions. They don't doubt themselves. They don't think about consequences. They act. They act with ruthless and tireless repetition with very little self doubt or questioning.

I can point you in the direction that will help keep 300% of your sales potential on the table.....hit me up....oops never mind I see you already there Happy Holidays Pea

Spot on with your analysis. I always say what works for one business doesn't necassarily translate to another (which is why these 'How are sales this month for you?' threads are so funny to me; "sales are great!" and "sales suck!" are always in the same thread, proving my point). Cams vs dating vs paysite membershps vs penis pills - apples and oranges.

But even if you run paysites chances are YOUR paysites are differant from mine, in content, design, overall approach. So even then information is subjective. This is why I always A-B test every change I make and act accordingly. Example:

I recently raised prices but also changed my Join buttons so that they were BIGGER and EASIER TO READ. LOL Guess what? 22% drop in sales WHAMMO. Changed the old buttons back = 22% rise in sales (or, back to 'normal'). We're talking about changing the Join button from 21 pixels high to 30 pixels high, a 9 pixel jump in size. That equaled a 22% drop in sales. LOL

Changing colors, buttons, this or that, all of it affects sales so i agree totally with your analysis. I started this thread to see what others are experiencing because tho i agree 90% of people in this adult industry are fucktards it doesn't mean I can't learn from their mistakes (even if they don't realize they're making them).

I guarantee a trial will give a boost to signups.

How many and how often they rebill will depend on your members area!