Do You Email Members That Don't Renew?

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  • Bec
    Confirmed User
    • Jul 2004
    • 293
    #1

    Do You Email Members That Don't Renew?

    I'm seeing a drop in renewals and wondering: Have you, do you, or don't you bother to email members that don't renew?

    If so, do you ask why they didn't renew and invite them to email you back, or do you have any sort of anonymous poll page online to send them to where they can check off some items and a comment box?

    Do you offer a discount to come back to the site? If so .... Is this proving profitable? And is that set up with a link to a special signup page that gives them access for whatever offer you made to them?

    If you did email ex-members at one time, then stopped, why did you stop?

    Would appreciate any other feedback on membership retention that any of you care to share.
    Tags: None
    • Jay - SMASH
      Custom User Title
      • Jul 2012
      • 463
      #2
      You email them with a discount deal.. $7.95/month type of stuff. Then hit them later on with upsells. Not rocket science really.

        Comment

        • freecartoonporn
          Confirmed User
          • Jan 2012
          • 7683
          #3
          yes spam them with cam, dating offers , then sell the list.

          </troll>
          SSD Cloud Server, VPS Server, Simple Cloud Hosting | DigitalOcean

            Comment

            • FlowerKid
              Confirmed User
              • Sep 2005
              • 1045
              #4
              Email them, they are silly motherfuckers if they don't renew and then probably they do.

                Comment

                • ls101
                  Confirmed User
                  • Nov 2012
                  • 713
                  #5
                  Email them before the day of renewal and offer them a discount for a renewal!

                    Comment

                    • michael.kickass
                      Too lazy to set a custom title
                      • Mar 2009
                      • 11039
                      #6
                      i'd like to see what GFY crew has to say too! bump for more feedbacks
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                        • DamianJ
                          Too lazy to set a custom title
                          • Jul 2006
                          • 15808
                          #7
                          Go read my posts on Email Marketing in the Education section.

                          http://gfy.com/showthread.php?t=959620

                          there are three threads in total there about it

                            Comment

                            • Rochard
                              Jägermeister Test Pilot
                              • Dec 2001
                              • 75733
                              #8
                              A lot of people do this with YNOT Mail. Send out discounted offers to those who didn't renew, and send out other offers to current members. These are golden members, confirmed porn buyers, so treat them like gold.
                              Herschel Savage
                              Brooklyn, NY

                                Comment

                                • Barry-xlovecam
                                  It's 42
                                  • Jun 2010
                                  • 18083
                                  #9
                                  Spot survey a sample group and find out WHY they didn't renew?

                                    Comment

                                    • Barefootsies
                                      Choice is an Illusion
                                      • Feb 2005
                                      • 42635
                                      #10
                                      Originally posted by DamianJ
                                      Go read my posts on Email Marketing in the Education section.

                                      http://gfy.com/showthread.php?t=959620

                                      there are three threads in total there about it
                                      Should You Email Your Members?

                                      Link1 | Link2 | Link3

                                      Enough Said.

                                      "Would you rather live like a king for a year or like a prince forever?"

                                        Comment

                                        • KickAssJesse
                                          Confirmed User
                                          • Jul 2008
                                          • 942
                                          #11
                                          of course! if you're not using your emails as a marketing tool, you're missing out on revenue.

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                                            Comment

                                            • Jman
                                              Already an AI veteran
                                              • Sep 2003
                                              • 22838
                                              #12
                                              If you have a nats program I can help you out with this very easily ;)
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                                                Comment

                                                • _Richard_
                                                  Too lazy to set a custom title
                                                  • Oct 2006
                                                  • 30991
                                                  #13
                                                  have you checked your process for the MA? curious you'd be having a drop now

                                                    Comment

                                                    • Struggle4Bucks
                                                      Sieg Hi!
                                                      • May 2011
                                                      • 3615
                                                      #14
                                                      post removed due to not being sure it would be interpreted correctly as humor by -80 iq members of the board with the risk of going viral the wrong way....
                                                      Last edited by Struggle4Bucks; 10-29-2013, 09:19 AM.
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                                                        Comment

                                                        • Bec
                                                          Confirmed User
                                                          • Jul 2004
                                                          • 293
                                                          #15
                                                          Originally posted by _Richard_
                                                          have you checked your process for the MA? curious you'd be having a drop now
                                                          Not following the "checked your process" part of your reply ... do you mean things like showing upcoming updates in the Members Area?

                                                            Comment

                                                            • Bec
                                                              Confirmed User
                                                              • Jul 2004
                                                              • 293
                                                              #16
                                                              Originally posted by Barry-xlovecam
                                                              Spot survey a sample group and find out WHY they didn't renew?
                                                              I'd like to know if that sort of survey has been done, and if the responses were helpful in developing a site that would have a higher retention % ... personally ...I'd think that would go along with the discount type emails.

                                                                Comment

                                                                • Bec
                                                                  Confirmed User
                                                                  • Jul 2004
                                                                  • 293
                                                                  #17
                                                                  Originally posted by Jman
                                                                  If you have a nats program I can help you out with this very easily ;)
                                                                  Thank you JMAN, but there is an in-house Nats guru on board.

                                                                    Comment

                                                                    • Bec
                                                                      Confirmed User
                                                                      • Jul 2004
                                                                      • 293
                                                                      #18
                                                                      bumpity bump

                                                                        Comment

                                                                        • sandman!
                                                                          Icq: 14420613
                                                                          • Mar 2001
                                                                          • 15431
                                                                          #19
                                                                          sure you email them some will come back
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                                                                            Comment

                                                                            • PornoMonster
                                                                              Confirmed User
                                                                              • Mar 2003
                                                                              • 2257
                                                                              #20
                                                                              Originally posted by Bec
                                                                              Thank you JMAN, but there is an in-house Nats guru on board.
                                                                              Then why isn't NATS sending out AUTO emails then???

                                                                              It can even Email people that didn't complete the signup process with "special" offers...
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                                                                                • bean-aid
                                                                                  So Fucking Banned
                                                                                  • Jun 2011
                                                                                  • 16493
                                                                                  #21
                                                                                  Originally posted by PornoMonster
                                                                                  Then why isn't NATS sending out AUTO emails then???

                                                                                  It can even Email people that didn't complete the signup process with "special" offers...
                                                                                  Just store the users in a separate table and configure a server side email.

                                                                                  Always email past members that are expired.
                                                                                  Always collect username and emails in step one of join.
                                                                                  Email the ones that don't pay. Right after, in a few days, once a month or less often.
                                                                                  Never group your active paying with expired. Always separate the two.

                                                                                    Comment

                                                                                    • Bec
                                                                                      Confirmed User
                                                                                      • Jul 2004
                                                                                      • 293
                                                                                      #22
                                                                                      Originally posted by beaner
                                                                                      Just store the users in a separate table and configure a server side email.

                                                                                      Always email past members that are expired.
                                                                                      Always collect username and emails in step one of join.
                                                                                      Email the ones that don't pay. Right after, in a few days, once a month or less often.
                                                                                      Never group your active paying with expired. Always separate the two.
                                                                                      You have a very valid point about not combining current with expired, and I will be passing along this info to the guy setting up Nats. Thanks!

                                                                                        Comment

                                                                                        • Bec
                                                                                          Confirmed User
                                                                                          • Jul 2004
                                                                                          • 293
                                                                                          #23
                                                                                          Originally posted by PornoMonster
                                                                                          Then why isn't NATS sending out AUTO emails then???

                                                                                          It can even Email people that didn't complete the signup process with "special" offers...
                                                                                          Hmm ... good question, and one I will be asking! Thanks!

                                                                                            Comment

                                                                                            • ajapub
                                                                                              Confirmed User
                                                                                              • Jun 2001
                                                                                              • 492
                                                                                              #24
                                                                                              If they're long standing clients and/or we're in the middle of an important phase in their consult, then yes.
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                                                                                                Comment

                                                                                                • Bec
                                                                                                  Confirmed User
                                                                                                  • Jul 2004
                                                                                                  • 293
                                                                                                  #25
                                                                                                  Originally posted by DamianJ
                                                                                                  Go read my posts on Email Marketing in the Education section.

                                                                                                  http://gfy.com/showthread.php?t=959620

                                                                                                  there are three threads in total there about it
                                                                                                  That is an awesome tutorial DamianJ ... thanks for directing me to it!

                                                                                                    Comment

                                                                                                    • Penny24Seven
                                                                                                      So Fucking What
                                                                                                      • Jun 2007
                                                                                                      • 6287
                                                                                                      #26
                                                                                                      Out of every 100 paid members that join and leave I get 35% to 40% to join again within a year. There is a 7 step plan I have set up and improved every year I have done it. Maybe we can workout a deal.
                                                                                                      Our site is coming soon. It will be one of the best ever! I know so. Brian and Penny

                                                                                                        Comment

                                                                                                        • DamianJ
                                                                                                          Too lazy to set a custom title
                                                                                                          • Jul 2006
                                                                                                          • 15808
                                                                                                          #27
                                                                                                          Originally posted by Bec
                                                                                                          I'd like to know if that sort of survey has been done, and if the responses were helpful in developing a site that would have a higher retention % ... personally ...I'd think that would go along with the discount type emails.
                                                                                                          Don't drop your pants on price until email #3.

                                                                                                          Many people will come back at full price. I'd estimate 10-15%.

                                                                                                            Comment

                                                                                                            • DamianJ
                                                                                                              Too lazy to set a custom title
                                                                                                              • Jul 2006
                                                                                                              • 15808
                                                                                                              #28
                                                                                                              Originally posted by Bec
                                                                                                              That is an awesome tutorial DamianJ ... thanks for directing me to it!
                                                                                                              Glad you found it useful.

                                                                                                                Comment

                                                                                                                • DamianJ
                                                                                                                  Too lazy to set a custom title
                                                                                                                  • Jul 2006
                                                                                                                  • 15808
                                                                                                                  #29
                                                                                                                  Originally posted by Brian837
                                                                                                                  Out of every 100 paid members that join and leave I get 35% to 40% to join again within a year. There is a 7 step plan I have set up and improved every year I have done it. Maybe we can workout a deal.
                                                                                                                  Autoresponders using dynamic content based on intelligence about what the punter likes gets amazing results. Set it up, and let it run.

                                                                                                                  Obviously, if you have time, tweak the fuck out of it and split test, etc. But at a basic level:

                                                                                                                  1 - someone cancels
                                                                                                                  2- cancels +3 days
                                                                                                                  3 - cancels +7 days
                                                                                                                  4 +14 days
                                                                                                                  5 + 31 days
                                                                                                                  6 try an affiliate offer
                                                                                                                  7 try dating
                                                                                                                  8 try cams
                                                                                                                  9 try non porn

                                                                                                                  They are credit card holding people prepared to pay for porn. They are fucking gold.

                                                                                                                    Comment

                                                                                                                    • Bec
                                                                                                                      Confirmed User
                                                                                                                      • Jul 2004
                                                                                                                      • 293
                                                                                                                      #30
                                                                                                                      Originally posted by Brian837
                                                                                                                      Out of every 100 paid members that join and leave I get 35% to 40% to join again within a year. There is a 7 step plan I have set up and improved every year I have done it. Maybe we can workout a deal.
                                                                                                                      I will let a member of the team know about your offer.

                                                                                                                      On a side note -- is that a long hair doxie?? I have a 2yo chocolate male, Hunter, who is the light of my life. He picked me out when I went to look over the litter, and has been attached to my ankle ever since!

                                                                                                                        Comment

                                                                                                                        • American Psycho
                                                                                                                          Confirmed User
                                                                                                                          • Feb 2009
                                                                                                                          • 3068
                                                                                                                          #31
                                                                                                                          igood biz topic yes I definitely agree you need to email cancels but what about active members for big news live shows or things like that?

                                                                                                                          I'm trying to do some Live Shows and have been debating about notifying members possibly notify members that have joined the last week or so week or two.

                                                                                                                          my thoughts and from my statss a lot of members don't log in anymore so I'd hate to email them and have them cancel because they forgot about the membership or something

                                                                                                                            Comment

                                                                                                                            • Penny24Seven
                                                                                                                              So Fucking What
                                                                                                                              • Jun 2007
                                                                                                                              • 6287
                                                                                                                              #32
                                                                                                                              Originally posted by Bec
                                                                                                                              I will let a member of the team know about your offer.

                                                                                                                              On a side note -- is that a long hair doxie?? I have a 2yo chocolate male, Hunter, who is the light of my life. He picked me out when I went to look over the litter, and has been attached to my ankle ever since!
                                                                                                                              yeah I have two of them, cool dogs and always at my damn feet no matter how many times they get kicked or tripped over haha.
                                                                                                                              Do you sell DVDs also? I am almost at 90% return customers on that also and a great deal have come back 5 or more times
                                                                                                                              Our site is coming soon. It will be one of the best ever! I know so. Brian and Penny

                                                                                                                                Comment

                                                                                                                                • HunkyLuke
                                                                                                                                  Virgin by request ;)
                                                                                                                                  • Feb 2002
                                                                                                                                  • 1924
                                                                                                                                  #33
                                                                                                                                  Hi everyone, thanks for all your responses so far. I am working with Bec on this project, you guys have responded with some great ideas and I am seriously checking out each and every one of these.

                                                                                                                                  Just a quick few responses
                                                                                                                                  Originally posted by PornoMonster
                                                                                                                                  Then why isn't NATS sending out AUTO emails then???
                                                                                                                                  We do! But we felt it important to get your opinions and recommendations so that we can improve our processes.

                                                                                                                                  Originally posted by Jman
                                                                                                                                  If you have a nats program I can help you out with this very easily ;)
                                                                                                                                  Thanks, we don't need nats help with this but we will keep you in mind for future projects!

                                                                                                                                  Originally posted by DamianJ
                                                                                                                                  Obviously, if you have time, tweak the fuck out of it and split test, etc. But at a basic level...
                                                                                                                                  That is a REALLY good list, thank you!!!

                                                                                                                                  Originally posted by Brian837
                                                                                                                                  Maybe we can workout a deal.
                                                                                                                                  What kind of deal are you looking for? FYI, we run gay sites and have gay traffic only.

                                                                                                                                  cheers!
                                                                                                                                  Luke

                                                                                                                                    Comment

                                                                                                                                    • mikesbestx
                                                                                                                                      Registered User
                                                                                                                                      • Jun 2013
                                                                                                                                      • 44
                                                                                                                                      #34
                                                                                                                                      men, i didn't do anything to get these users back...always enough new signups...but these are some great ideas to get these back and have more $$$

                                                                                                                                        Comment

                                                                                                                                        • FUCK J0EL
                                                                                                                                          Confirmed User
                                                                                                                                          • Jun 2003
                                                                                                                                          • 1899
                                                                                                                                          #35
                                                                                                                                          I heard of people ;)
                                                                                                                                          Joel Drapeau
                                                                                                                                          Dir Biz Dev
                                                                                                                                          Skype : gamma_joel
                                                                                                                                          Gamma Entertainment
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