Quote:
Originally Posted by Jman
(Post 19822462)
One thing about Brands tho, they can fade quickly... Especially if the brand is a carbon copy of another brand and as nothing original about it.
Speaking of brands... anyone wants to buy twerkingmiley.com? :upsidedow :winkwink:
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Of course they can. Some do, some don't.
Whether or not she and her team can keep the brand relevant via the use of many of the available options to them remains to be seen, but you can bet they'll do everything in their power to keep the cash cow alive as long as possible.
I'm not debating whether she is here for the long run. We have no idea about that and it would be foolish to try and predict it unless you were well versed in the highly volatile world of 'making' and managing pop stars. Even then it would be hard to predict just like Daimler couldn't accurately predict whether the new Mercedes CLA would be a hit or miss. they took a risk and it worked...so far.
My sole point is that I find it odd and hypocritical that members of the adult industry (an industry that, among others, sells products that are created by paying models to have sex) are appalled by a healthy, consenting young woman being racy and openly sexual (AKA
"acting like a whore") in the interest of generating revenue for her business.
Quote:
Originally Posted by RebelR
(Post 19822505)
I see your point, but from a marketing perspective, what kind of message is she sending? I liken what she is doing to a commercial, how often have you seen a commercial for a product that just reeks of bad taste, is overtly obvious or seems desperate? When I see those, it makes me cringe. You may remember that commercial, but not necessarily the product that it was for. Sure it gets people talking about it (that old adage that there's no such thing as bad publicity) but that sort of fame is something that very few people will remember long term.
Then again, I'm not their target demographic, and perhaps the message that she sends does resonate with the younger generation. But I still believe that we wont be talking about her 10 years from now
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You're right in that you're not her target demo and therein lies the answer to your question. By pulling out all the stops and overplaying the sexual/overly racy card she is upsetting a lot of people. And that is fine, since many of these people are older than her target demo.
What does her target demo do? Rebel against their elders, therefore, their elders are, in a sense, the enemy.
How do you appeal to these rebellious teens? You upset their enemy.
Your target audience's enemy now thinks you're uncool and behaving improperly...
...which is fine and dandy because whatever the enemy thinks is uncool is what the teens will deem to be cool.
She is riding on the back of the one thing that has been proven time and time again to be the most easily exploitable 'feature' humans come with: Emotions.
Whether or not she will be relevant years from now remains to be seen. Madonna was racy, she even did what could be considered porn. She reinvented herself (mind you, she's still racy) and decades later she's still relevant. Let's be realistic, though, Miley Cyrus is a pop star. Pop stars that are known for their long term success are the outliers rather than the norm.
