Great interview with my long time friend and partner Oystein. Could be interesting reading for all the "newbies" out there (anyone that havent been 10 years + in the industry ;)
Q&A With Oystein Wright, CEO of Mansion Productions
You have to give credit to Oystein Wright, the CEO of Mansion Productions, for the growth and success of the online adult entertainment business ? without his vision, the business might not have been the same.
Mansion came on to the scene at the right time 13 years ago, during the ascending height of online commerce, and offered something no other company had ? an affiliate management and tracking software, created to make it easier and more profitable.
Wright, in this interview with XBIZ World, gives us a peek into the history of Mansion and the products his company has developed to help this industry profit.
XBIZ: How did you get into the business of creating programs that online adult entertainment companies can use to generate and track sales?
WRIGHT: After working as executive sales manager with the third-party processor, Epoch, from 1996 to 1998 my partner Garry and I saw the need for more automation in the process of running affiliate programs. The earliest versions of affiliate programs were very cumbersome setting up, and they required a lot of manual work in order to deal with the communication with affiliates. Most everything, from promotional tools to generating linking codes that actually worked, emailing affiliates information about new products, banners, and so on, was literally all manual work that required a lot of time and resources. We wanted to change that, so we hired a programmer that had his education in applied mathematics [numerical analysis is the study of algorithms that use numerical approximation (as opposed to general symbolic manipulations) for the problems of mathematical analysis (as distinguished from discrete mathematics)]. And as such, the first version of MPA (Mansion Productions Automation) was born in 2000. It was the first affiliate management and tracking software, created specifically to enhance and make it easier to run a successful affiliate program in the adult entertainment arena.
One of the things that really made MPA3® famous, was the ?cascading billing? feature. As the first company we know of, in the world, we had an idea that billing processors all had different scrubbing algorithms, and thus it would make sense to add multiple processors in a ?cascade? to see if it would increase overall sales performance. We were right, and the companies that started using MPA3 with its cascading capabilities saw sales surge overnight by 20 percent to 30 percent.
XBIZ: Have you always been interested in ...........
You can read more of the Q & A here: http://www.xbiz.com/articles/169251
Q&A With Oystein Wright, CEO of Mansion Productions
You have to give credit to Oystein Wright, the CEO of Mansion Productions, for the growth and success of the online adult entertainment business ? without his vision, the business might not have been the same.
Mansion came on to the scene at the right time 13 years ago, during the ascending height of online commerce, and offered something no other company had ? an affiliate management and tracking software, created to make it easier and more profitable.
Wright, in this interview with XBIZ World, gives us a peek into the history of Mansion and the products his company has developed to help this industry profit.
XBIZ: How did you get into the business of creating programs that online adult entertainment companies can use to generate and track sales?
WRIGHT: After working as executive sales manager with the third-party processor, Epoch, from 1996 to 1998 my partner Garry and I saw the need for more automation in the process of running affiliate programs. The earliest versions of affiliate programs were very cumbersome setting up, and they required a lot of manual work in order to deal with the communication with affiliates. Most everything, from promotional tools to generating linking codes that actually worked, emailing affiliates information about new products, banners, and so on, was literally all manual work that required a lot of time and resources. We wanted to change that, so we hired a programmer that had his education in applied mathematics [numerical analysis is the study of algorithms that use numerical approximation (as opposed to general symbolic manipulations) for the problems of mathematical analysis (as distinguished from discrete mathematics)]. And as such, the first version of MPA (Mansion Productions Automation) was born in 2000. It was the first affiliate management and tracking software, created specifically to enhance and make it easier to run a successful affiliate program in the adult entertainment arena.
One of the things that really made MPA3® famous, was the ?cascading billing? feature. As the first company we know of, in the world, we had an idea that billing processors all had different scrubbing algorithms, and thus it would make sense to add multiple processors in a ?cascade? to see if it would increase overall sales performance. We were right, and the companies that started using MPA3 with its cascading capabilities saw sales surge overnight by 20 percent to 30 percent.
XBIZ: Have you always been interested in ...........
You can read more of the Q & A here: http://www.xbiz.com/articles/169251
"Your Mansion of Opportunities!"
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