First of all, Matt Cutts is a major cause of global warming -- when he opens his mouth all the hot air that comes out increases the earth's temperature by .2°.

That said, if he is truthful about the value of social media endorsements of brands, products and/or services there is one very unanswered question from what I read: How serious is Google about really indexing Twitter and Facebook? No one gives two shits about Google+ except for SEO manipulation (and Matt Cutts).

For the porn business there is one major problem: That is the problem of getting unsolicited endorsements from real people that would be promoters or influencers. When was the last time you saw:

Quote:

@love2wank Wow, thank for the link. I fapped 5 times to that hot bitch!

Porn is still a secret hobby or obsession ...

The rest of the article about the value of editorial content, acclamation and accreditation is true for the most part but again, such things are rare in porn.

Porn needs it's own popular search engine -- maybe Solomon Brothers will put together a private offering to capitalize that (when chickens grow lips ). Porn is big enough to dictate its own search engine operational terms, IMHO -- 20% to 25% market share.