Ad networks profit margin ??

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  • redtubex
    Confirmed User
    • Nov 2009
    • 474
    #1

    Ad networks profit margin ??

    I'm curious what's profit margin for the ad networks like exoclick, juicyads and so on? 5%, 10%, 15%, 20% or even more from turnover? If you own bigger site, maybe it's worth to run your own ad network site and do no share profit with the ad networks?

    Please share with the info
    SEO
    Tags: None
    • Mediamix
      Dutch Webmaster!
      • Sep 2013
      • 3228
      #2
      I don't mind that ad networks take their cut.. Now I won't have to search for advertisers and focus myself on the traffic part....
      Sig too big

        Comment

        • redtubex
          Confirmed User
          • Nov 2009
          • 474
          #3
          I don't mind either. The question was how much they earn from turnover?

          Thanks
          SEO

            Comment

            • Markul
              Likes Pie
              • Dec 2007
              • 12407
              #4
              Originally posted by redtubex
              I don't mind either. The question was how much they earn from turnover?

              Thanks
              Buy your own traffic from a network and see the difference, it's usually pretty big - but that's because most webmasters can't sell their traffic on their own in any quantity that makes time spent worthwhile - if they could most would
              But.... I pulled out...

                Comment

                • Wizzo
                  2011 GFY Hall of Fame!
                  • Nov 2000
                  • 15224
                  #5
                  We charge 25%, so others I know are as high as 50%.

                  If you are bigger site, ad networks make more sense because rarely will a single advertiser pay you for your spots what we can offer you with 100s of advertisers buying different geos of the same spot.
                  Looking for Opportunity!

                    Comment

                    • Rebel D
                      Registered User
                      • Jan 2004
                      • 3913
                      #6
                      We do 20% in most cases.

                        Comment

                        • NikKay
                          Confirmed User
                          • Aug 2001
                          • 1642
                          #7
                          You can run your own ad network on whitelabeladserver.com and serve unsold inventory through JuicyAds or another network... best of both worlds!

                            Comment

                            • MeyerLansky
                              Registered User
                              • Jan 2014
                              • 3
                              #8
                              Well.. in fact, that can change depending on the source (website that the adnet is selling).. I've been buying traffic from Exoclick for a long time and I really can say that sometimes their profit margin could be tight as they try to sell good deals. I usually buy good global or Geos deals at a good price and I think in those specific cases, the margin is not that big.. but... the manage to sell almost ALL the traffic they get from the source.
                              Give me a nice payout and let me do my magic

                                Comment

                                • signupdamnit
                                  Confirmed User
                                  • Aug 2007
                                  • 6697
                                  #9
                                  25%+

                                  For some traffic it is way higher than that. You can find a few good threads about that here on this forum. In particular one guy complaining about the cut for German mobile traffic from plugrush.

                                  To be fair the cut isn't necessarily profit though. They have costs in serving the ads, advertising, administration, payroll, and fraud.

                                  You don't like my posts? Put me on ignore or fuck right off. I'll say what I want.

                                    Comment

                                    • ezmob
                                      Confirmed User
                                      • Aug 2013
                                      • 216
                                      #10
                                      ad networks simply hand-over the lion share of the income they generate to their publishers, keep in mind they also incur the server costs as well as their sales teams which are in charge of getting their publisher base a good range of deals.
                                      Promote your business with EZMOB .

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