ad network horse shit

Problem is not cpm model in general, problem is all the things shady ad networks/brokers do to serve crappy traffic.

Cpm model in general is not a bad thing.
Lets say on average per 100.000 impressions you get 10.000 clicks and 1 sale for 15$. Lets say it cost you 10$ to achieve that. It does not matter if ad network charged you:
a) 10$ for 100.000 impressions
b) 10$ for 10.000 clicks
c) 10$ PPS

In this scenario a) is not worse than b) or c) just because a) is CPM.
It matters when they serve a) in dishonest ways you described.

So problem is not CPM model itself, problem - shady brokers. And most of them are shady to some degree.
I am almost certain that person who invented CPM model did not invent it for cheating purposes. Networks did that.

thats crazy !

selling off traffic has been around forever

The point is if you buy a click, you at least have something in terms of a referrer. You can study the data sniff out the nonsense. If you dont like what you see you can make your own mind up.

However when you are buying impressions the picture is a lot less clear.

Obviously a lot of these 100k or million views deals are total shit. I mean absolutely total fucking shit.
The only thing it does is fuck up your bounce rate and time on site and kill your se rankings.

Indeed .

I wonder what would happen if the piracy traffic was removed from the equation.

People need to start buying RTB (although not sure how in adult) and block shady domains.
I wonder when the big programs will
1) say fuck affiliates
1b) or just keep them for long-tail
2) start hiring (professional) in-house media buyers
3) start figuring out how to use their data in a relevant way (trading desk-type thing)
4) start living in 2013 instead of 2003
5) develop/buy/lease software for ad management

deals 24/7

I can agree with this. Initially i feel CPM was created to get rid of Lazy webmasters and thier shitty banners. If you have a shitty but brandable banner you could take site owners for months gaining visual branding without people clicking. or People who let their banners go staleeating up your precious inventory.

CPM made webmasters work for traffic/branding.

The problem on the Flip Side with Click bots etc it makes a CPC market without good checks in place a rip.

CPM/CPC hurts when you get Broker ontop of broker and sometimes even on top of broker Sellign People the Same Surfer for 2x or More Premium because they need to bid up to get the first impression. In Some cases you could be fighting your self if you buy from multiple networks.
On top of that you need to look at Circle Jerk networks redirecting traffic to themselves. Doesn't help you at all but helps them as they are Selling you a "unique view" on that site even though they have been shifted 2-5 times through their network.

If you can Avoid or minimize those CPM can really be effective for you.

on a Buyer end Defiantley you need alot of Different banners. Remember there are alot of bookmarkers so your banners can go stale fast.

Sorry if this rambled a bit but i think i covered some good points.

Most of ISPs in egypt, saudi arabia, iran, pakistan, indonesia are islamic and so blocking adult pages. So they use proxies and are resold as US/CA/AU/DE/FR traffic. Further, lots of adult sites display nothing to IP's from russia, romania, india, brazil etc., so they use proxies and are resold as US/CA/AU/DE/FR traffic.
The geo libraries such as Maxmind, recently try to identify proxies as "A1" country rather than US/CA/AU/DE/FR , but 1) their proxy list covers 1% and 2) are we sure the ad networks will care to sell proxy traffic as "proxy traffic" rather than US/CA/AU/DE/FR

Now if you only showed this discernment with piracy and file lockers...

CPM is much better than CPC, as Devin says, it encourages people to work harder and smarter to engage surfers and entice them to click onto their product. I personally hate CPC deals and rarely would touch them.

Our entire network is built on CPM, not many people complain about it, and it actually keeps our network of sites with fresh ads. You can see the difference in advertisers who switch up their promo often versus the lazier ones, average ctr gets a huge boost and so too does their bottom line which is the most important thing.

Bullshit.

CPM is a license to make up any stats you like.

I think you should view CPM as an opportunity. Most networks will base the CPM rate on what the average CTR is. If you can create an above average CTR banner, you reap the benefits of not being penalized for having a banner that surfers respond to, while lowering your CPC rate. What it does prevent is being able to submit a banner that says "don't fucking click me unless you really really intend to buy and not charge back" which is why in a CPC based system, ideally the banners would be ranked by CTR an it would knock any low CTR banners down.

Are there flaws with CPM type traffic? Of course there are. Most significantly is there have to be safeguards in place ie. frequency capping. So that you aren't burning traffic on the same surfer, who has no intent to click your banner or buy your product. And if you have a banner that a surfer finds uninteresting, it effectively jacks up your CPC rate. But for the most part, CPM is the easiest, and most fair method of delivering traffic for both the Advertiser and the Publisher.

I am referring you to the answer I gave earlier.

Yes.
Imagine two webmasters and CPC model. Lets say ad broker is selling cpc.
a) webmaster is getting 100.000 impressions and 10.000 clicks.
b) webmaster is getting 100.000 impressions and 5.000 clicks. So he will get those 10.000 clicks only after 200.000 impressions.

In this scenario ad network should provide 100k impressions to webmaster a) and 200k impressions to webmaster b) in order to get the same amount of money (as they are selling cpc).

This is not actually fair (b webmaster getting twice as much traffic for the same price as a webmaster just because b webmaster is worse in his ctr), so thats most likely why CPM was introduced.

How do you "make up stats" when it is right in your dashboard for you to see and reference? You clearly are not a fan of CPM and that is fine, you luckily have a choice where to spend your advertising budget but for every one person who thinks like you, thankfully there are 20 more looking to advertise on cpm networks.

I'd be happy to give you a $100 bonus to try our network out, on us, no risk to you whatsoever, to try and change your mind. Offer is open today only, contact me via icq or skype to accept.

Why would i? It doesn't affect me.

Homegrown Video on cpc and cpm,

Confucius say: Impressions and clicks are like infants to be watched but profit and loss are the grandparents to be respected.

Perfectly said!

on cpm, how do u know that the surfer has actually seen the ad?

All these cocksuckers are dependent on circle jerks, trjoans, installs, hijacks, piracy, etc. They are all fucking scumbags.

bla bla bla bla bla bla bla bla bla bal bla blaba blah! Bla bla bla, blah! BLAH! Bla bla bal bal bal... bingo ringo dingo rangamasatusie. Bla.

True, CPM is fine, in fact, i prefer CPM than CPC for our media buy...

BTW, if you can get 10k click per 100k imp. can we offer you a job 10% CTR on big tubes would kill !

At opposite, 1 x 15$ sales per 10k, we will not offer you a mediabuying job

Just kidding and if we want to play with numbers, i will say on a rough average (geo traffic not niched) on a ntv ads you can get around 1% CTR and expect 30-40$ per 1000 Clicks

Let's try to be constructive here

We give the possibiliy to buy CPC or CPM traffic. It's up to the media buyer. A simple strategy we suggest is to buy CPC traffic with RON (run of network) campaigns and consider it as a funnel. By using a basic tracking technology and basic analytical skills, media buyers can quickly block the sources that do not convert and focus on traffic sources that are profitable. You can actually see every single source of traffic sending traffic to your landing page. So no need to be a genious to make it works. You need to spend time to analyze stats and invest some budget at the beginning to get enough data (unfortunately, profits don't fall off the trees...).

With no experience in media buying, CPM can be tricky to start with because you may "burn" some budget if you don't know how to fine tune the targeting and cappings of your campaign. That's why we created a marketplace of Premium ad spots. There, we know that both the volume of traffic and the conversion ratios are good. It helps media buyers to save time and buy directly on the best sources of traffic we have available. There, we suggest to use CPM in order to grab a decent volume of traffic. But once again, if you don't use any tracking devices, you'll lose money and complain on GFY ;)

On serious ad networks (there are a few you can count on), you are given all the tools to follow your conversions and ROI in real time (pixel tracking or API). You are also given all the statistics updated in real time as well as very precise targeting options. These companies were often created many years ago and filled with experts that are able to give you the right tips to start buying traffic seriously.

I think it's also very important to make a difference between the real ad networks using a strong technology and working directly with their own webmasters and advertisers VS the ad networks that are profiting of the trend of traffic brokering and that are re-reselling shit remnant traffic bought from other brokers and other ad networks.

What do you say about the quality of the extensive pirate traffic inventory you seem to have a lot of ?

Do guys really spend an entire hour wanking?

I do