Flyer draft for model scouting in LA and NY. What do you think?

Artsy...where is the part about gay midget bukkake gangbangs?







ADG

id go:

"Artistic / Glamour / Erotic "

I agree with you

Looks good.. I've done some recruitment via flyers at events, had the flyers in the bathrooms with little pull tabs on them so they could have a mini business card.. you'd be surprised how many girls start calling like 3-6 months later when they need some money.. lol

I'd add some contact info. Might help.

Don't be ridiculous, contact info is so 2013 (jan thru june)...

I know, I knew I'd get called out for my old fashioned approach to marketing.

ga my bad

this thread delivers!

Personally, i would say the most effective marketing message is one that the intended audience can look at, instantly understand and instantly make the decision "i want that".

The most important concept to understand is that you are having a conversation with them and guiding their thoughts to a conclusion (call to action). Not presenting information. You can't speak. They are having an internal dialogue "what is this, is this for me, what do i get, what do i need to do..." and you have to be an active participant in that conversation and answer the right questions in the right sequence and solidly capture their interest by the time they get to the CTA.

There is nothing there for the intended audience to say "i want that" to. I don't recruit models and i haven't played with this.... but what does a model look at and instantly think "i want that" to? Fame? Money? Sex? In other words, "Make 500.00 per hour" as a headline ("Oh.. i want that... what is this..."), followed by a subheading to add clarification and any additional text below... guiding them through to the phone number/call to action.

It is all about how many qualified people call. Not how nice it looks, not how artsy it is etc. The retarded girl is not thinking "that's pretty"... she's thinking "i need money right now, so yeah, i'm interested"

I own a gym and this is standard marketing. I would tell you from million+ flyers worth of experience that the most effective message is the clearest one that speaks to the wants/needs of the audience. Not the prettiest. The prettiest will fail every single time. This is why you have 10,000,000 gyms in the USA like LA Fitness with a paper sign out near the road "Summer family specials - last day..." kind of thing. The message and sense of urgency of the cheap paper sign thats handmade and poorly done is more powerful in getting people to stop and walk in the door than the 10,000,000 facility and 100,000.00 sign.


HEADLINE (easy to read at a glance and the person thinks "i want that")
Subheading (clarifies headline - builds value/urgency)
Body with limited and info that only adds value/clarification to the headline - not wandering text thats not overly relevant to the message or reader but rather "easy money, fun work, professional people" kind of thing.
Call to action.

Same day cash paid = please rob me.

that will do it for sure

Solid info. thanks for the post

All ads work just to different audiences.
I have run ads for ten years and for different business' they all work just to different degrees however the best is referral business...same applies to the gym. on the other hand if you hire hot people to work at the gym it will do more then any paid advertisement. same with models

We are not talking hot people at a gym - which has zero impact on sales and getting people in the door, selling personal training and memberships and so on. You are really missing what I am saying about the signs. They do it because IT WORKS BEST. Not because "it works to some degree". Simplicity. Clearly addressing a want. Clarity. Urgency. An LA Fitness that has a monthly revenue goal of $300,000.00 they struggle to meet just to break even or people get fired, isn't just doing random shit. They are doing exactly what works best. Simple hand made signs and simple flyers.

And right... all ads work to some degree. You might get 1 phone call per 1000 flyers. You might get zero calls. You might get 100. Depends on exactly how good you are at it. ;) I don't sit around thinking i'm awesome or throw up my arms with the logic that "all ads work to some degree" and leave it up to God. I measure. I test. I tweak. I measure more. I test more etc. I know exactly what works best.

I have advertised for models for 10+ years why would I ever tell anybody which ad works?
lol

furthermore, why 'test everything' if you know exactly what 'works best'

Right, you seem to be a real bastion of knowledge on the topic of creating an effective flyer that get solid results. You've communicated that point quite well and added a lot to the conversation.

Richard,... you test you fucking moron to find what works best and you keep testing to find where improvements can be made. Un-fucking-believable that you are actually an affiliate rep.

WOW.

Lot of charity at Sextronix keeping mentally disabled fuckwads like you employed. I wonder now if the Canadian government subsidizes Sextronix in some way to keep someone thats such an obvious drain on the company employed.

Have you ever taken a dump in a gold toilet?

Have you thought of setting up a 2 page site, first page with more details and images, the second page they can fill out a form and perhaps upload some pics?