You can't trust a goddamn thing he says. He's blatantly lying in that video, saying that G doesn't care about your advertising, when it's pretty well known (and I have heard first hand from a Google engineer) that they have a grudge against affiliate sites and especially what they deem thin affiliate sites.
Would be foolish to design your sites based on anything he says
“Ours is a world of nuclear giants and ethical infants. We know more about war than we know about peace, more about killing than we know about living. If we continue to develop our technology without wisdom or prudence, our servant may prove to be our executioner.” ― Omar Bradley (1948)
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