Agreed on the refunds to women. Since 2005, I have had a grand total of one (1) legitimate woman signup.

Like others have said, it's important to advertise truthfully, provide quality updates and jump through hoops in terms of customer service.

I do have one secret weapon, though... in my ToS, I very carefully explain what I can do if someone does a CB and I prove it to be fraudulent. A 19-year-old kid tried it a few years ago, and I hit him with so many fees and charges (AFTER getting the CB reversed) that I had to offer him financing to get it all paid. He shared his story, and my CBs declined by better than 75% thereafter.

When I owned a paysite I had nearly 1/3 female signups (at least the names given). Very few were chargebacks. I think it depends on the nature and target market of the site to some extent. As an affiliate today I really hope people aren't just refunding female sign ups automatically. If you are please warn your affiliates of this!

Under 1% here.

So, not trying to be a dick. But if you have a process in place that surely inhibits sales and the purpose of that process is to reduce a CB rate that is currently 6-10x that of the companies running the "industry norm" process, isn't the answer obvious? Go with the process that is successful.

I think you are fighting against your own dis-proven assumptions here and risking your processing. Our work is done here.

Some really great advice for Ann here. I love to see good business threads.

Ann - under 1% is certainly achievable. There are so many factors to look at including site design, affiliate type. Content quality and all of the usual suspects. However, being able to control your own customer service (not by handling it yourself but being able to dictate how the call center handles it) as well as being able to dial in your own fraud scrubbing is essential to monetizing signups, recurring, and and reducing fraud and chargebacks. The more control you have over all aspects of your processing, the more successful you can be.

Here at NETbillling, we provide all of the tools mentioned above at rates far below what third party processors charge. Feel free to check out NETbilling.com and contact us to find out more.

We look forward to serving you.

Mitch Farber

0.4% this year so far (thanks to CCBill's scrubbing), we deliver what we promise in our tour.
Btw. 23% of our members are (real) women.

Under .4%

We've been at around the 1% mark for around a year now. Nice!

Between .4% and .6% since 2002 with CCBill

I guess it does not occur to anyone here that posting what you look for in your fraud analysis is telling fraud webmasters EXACTLY how to beat you..........Just sayin

Well first of all that is not the whole fraud analysis process, its just the 3 most basic things to look for that will limit most fraud. In any case MOST processing companies will not process cards that have the wrong name attached to the transaction so it doesn't matter whether carders know you are looking for women's names, the women's cards in their stolen databases are still worthless.

Carding is not very lucrative I guess because it seems to only come from the poorest countries and when I bust a carding webmaster they will harrass me for weeks demanding a $20 commission I refused to pay out.

By not allowing joins from women's cards you double the cost of their database, since now they can only use half their cards.

Forcing them to use a unique proxy for each attempt slows them down significantly. And even if they do both of those things if a site owner is engaged with his customers and paying attention to traffic sources he is going to find out shortly who is sending fake joins no matter what.

For our own traffic sources we get like 1 chargeback every $100,000 processed. thi smay be 0.0000something%.
But we got affiliates and... well... some are simply frauds so 100% chargeback, or for some reason not frauds but stull high chargeback, which pollutes our overall chargeback ratio.

For what it's worth, as an affiliate of many sites, mainly CCBill, I can see that I run at 2%

+1000000

How is that relevant at all ?
If anything, having a low signup rate could skew the percentage rates because the sample is too small.

If you have 3% CBs, you're doing something wrong.

we've written code that blocks female names.
best thing we've ever done
ds

It's real simple... Affiliates called chatters are signing up as women to promote other webcam sites or dating sites. They get in your site using a stolen credit card and try to spam their affiliate links to another dating or webcam sites, telling the guys to come and see them get naked.

They will signup to your sites and put in a credit card not knowing if they can communicate with other members or not. They don't care. It's worth a shot. It's just a stolen credit card and they are on a proxy that says their IP is from the US. But they are not...

Good luck.