$19.95 versus $29.95

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  • ShowMe69
    Confirmed User
    • Sep 2005
    • 3147
    #1

    $19.95 versus $29.95

    Seems like alot of paysites are changing their price point from the old the ole faithful monthly $19.95 to $29.95, was wondering those that have , have you seen any drop off in signups or rebills?

    Any info is appreciated..
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    • xNetworx
      So Fucking What
      • Jan 2004
      • 14445
      #2
      Try both

        Comment

        • Inter-Sex
          Confirmed User
          • Nov 2005
          • 2231
          #3
          As sponsor you should make sure your rebills are happening under the price tag at the moment that they did initially join, so now way to track rebills imo.

            Comment

            • London Banker
              So Fucking Banned
              • Aug 2012
              • 352
              #4
              Originally posted by Inter-Sex
              As sponsor you should make sure your rebills are happening under the price tag at the moment that they did initially join, so now way to track rebills imo.
              Can you repeat this again in English? Thanks.

                Comment

                • ShowMe69
                  Confirmed User
                  • Sep 2005
                  • 3147
                  #5
                  Originally posted by Inter-Sex
                  As sponsor you should make sure your rebills are happening under the price tag at the moment that they did initially join, so now way to track rebills imo.
                  Inter I get that, what I am asking is most sites have keep their monthly price the same for almost a decade, those that have increased their prices have they seen a decrease in rebills or signups
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                    Comment

                    • SmutHammer
                      Confirmed User
                      • Mar 2008
                      • 4301
                      #6
                      I used to use 28.95 for lilcandy.com and changed it to 24.95 19.95 recurring. I have seen zero change in the amount of joins, but big difference in the size of my checks... we are making a new tour now, and will be adding a few bonus sites, then going back to 28.95

                        Comment

                        • ShowMe69
                          Confirmed User
                          • Sep 2005
                          • 3147
                          #7
                          Originally posted by JohnnyClips
                          Depends on the amount of content you have

                          I like $29.95
                          yeah I am starting to think I am leaving money on the table with 19.95
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                            • ruff
                              I have a plan B
                              • Aug 2004
                              • 5507
                              #8
                              I dropped my 29.95 price to 19.95 and saw no improvement in sales whatsoever. I did not waste any time changing it back to $29.95.
                              CryptoFeeds

                                Comment

                                • TampaToker
                                  Confirmed User
                                  • May 2006
                                  • 5828
                                  #9
                                  Out of all the price points i have tried over the years 29.95 seems the most profitable. It seems like the surfer mentally is if membeship is so cheap so is the quailty of the site
                                  Icq 247-742-205

                                    Comment

                                    • ShowMe69
                                      Confirmed User
                                      • Sep 2005
                                      • 3147
                                      #10
                                      Originally posted by TampaToker
                                      Out of all the price points i have tried over the years 29.95 seems the most profitable. It seems like the surfer mentally is if membeship is so cheap so is the quailty of the site
                                      Tampa this is the conclusion I am coming to, guess I need to go ahead and try and see
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                                        Comment

                                        • epitome
                                          So Fucking Lame
                                          • Jun 2009
                                          • 12156
                                          #11
                                          $24.95 is a great number too

                                            Comment

                                            • epitome
                                              So Fucking Lame
                                              • Jun 2009
                                              • 12156
                                              #12
                                              Originally posted by JohnnyClips
                                              Stop overthinking it

                                              It's an impulse buy so it doesn't matter
                                              You're actually not supposed to think anything. You're supposed to test everything.

                                                Comment

                                                • 2012
                                                  So Fucking What
                                                  • Jul 2006
                                                  • 17189
                                                  #13
                                                  i think the choice is clear.

                                                  Do you want to drive a volkswagon or take the bus?

                                                  It. Is. Up to You.
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                                                    Comment

                                                    • SwirlsGirl
                                                      So Fucking Banned
                                                      • Feb 2006
                                                      • 2067
                                                      #14
                                                      children children children with respect and balance your price points have nothing to do with your joins or sales...if your content is desired your surfers will pay whatever...PERIOD

                                                      What you need to understand is your joins are directly related to your join form submissions...you look at revenue numbers, rebill numbers...the one stat that you should be obsessed with are form submissions...

                                                      that is the conduit for the transfer of electronic transfer of digital revenue...form submissions form submissions...it does not matter your updates, your content, your traffic, your form submissions are what are constant...and when you understand this you have solved the puzzle of squaring the circle in adult

                                                      WHen you realize that with certain billing options you do NOT have access to surfer movements before form submissions then you understand who has the REAL POWER and then you can begin to play real chess... but I am a crazy bitch don't listen to me

                                                        Comment

                                                        • BIGTYMER
                                                          Junior Achiever
                                                          • Nov 2004
                                                          • 17066
                                                          #15
                                                          Jesus.. thread crashed by Swirls.

                                                            Comment

                                                            • bean-aid
                                                              So Fucking Banned
                                                              • Jun 2011
                                                              • 16493
                                                              #16
                                                              29.95 works the same as 19.95. The only difference is the money you make.

                                                                Comment

                                                                • Mutt
                                                                  Too lazy to set a custom title
                                                                  • Sep 2002
                                                                  • 34431
                                                                  #17
                                                                  i will never go under 29 dollars - i have discounted 60 and 90 days memberships.
                                                                  I moved my sites to Vacares Hosting. I've saved money, my hair is thicker, lost some weight too! Thanks Sly!

                                                                    Comment

                                                                    • epitome
                                                                      So Fucking Lame
                                                                      • Jun 2009
                                                                      • 12156
                                                                      #18
                                                                      Originally posted by SwirlsGirl
                                                                      children children children with respect and balance your price points have nothing to do with your joins or sales...if your content is desired your surfers will pay whatever...PERIOD

                                                                      What you need to understand is your joins are directly related to your join form submissions...you look at revenue numbers, rebill numbers...the one stat that you should be obsessed with are form submissions...

                                                                      that is the conduit for the transfer of electronic transfer of digital revenue...form submissions form submissions...it does not matter your updates, your content, your traffic, your form submissions are what are constant...and when you understand this you have solved the puzzle of squaring the circle in adult

                                                                      WHen you realize that with certain billing options you do NOT have access to surfer movements before form submissions then you understand who has the REAL POWER and then you can begin to play real chess... but I am a crazy bitch don't listen to me
                                                                      OK, so say you have your own merchant account and notice high join form submissions and low transaction throughput? It must be the bankers stealing, right? They're giving memberships to people and aren't reporting it through your merchant account, right? Except what if you control your own customer support, too? It would only take so long until one of those phantom members contacted you about a problem and you'd notice that you don't show revenue from them, right? Then what? If that never happens what does that mean?

                                                                        Comment

                                                                        • bean-aid
                                                                          So Fucking Banned
                                                                          • Jun 2011
                                                                          • 16493
                                                                          #19
                                                                          Originally posted by epitome
                                                                          OK, so say you have your own merchant account and notice high join form submissions and low transaction throughput? It must be the bankers stealing, right? They're giving memberships to people and aren't reporting it through your merchant account, right? Except what if you control your own customer support, too? It would only take so long until one of those phantom members contacted you about a problem and you'd notice that you don't show revenue from them, right? Then what? If that never happens what does that mean?
                                                                          that is exactly what she is saying "take money yet not give subscription or money to merchant"

                                                                          The way it happened was weird for sure, I'm sure there is always a good explanation for everything, but what sara says, is somewhat true. Just remember, you are looking out for you, who are they looking out for?

                                                                            Comment

                                                                            • Far-L
                                                                              Confirmed User
                                                                              • Feb 2002
                                                                              • 6065
                                                                              #20
                                                                              The only way to know is to test. The number to look at is the recurring revenue/average income per member.

                                                                              While it is true that you may find that $29.95 converts just as well as $19.95, or possibly even gets more joins, the retention may differ drastically, so keeping an eye on the retention is key.

                                                                              Certainly if you can keep a person paying at the lower price for a year vs the higher price at only 45 to 60 days, then the lower price would make you more. So maybe you set the higher price for joins but keep the lower price for recurring, but only by testing will you know what works best.

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                                                                                • beks001
                                                                                  Confirmed User
                                                                                  • Oct 2006
                                                                                  • 1837
                                                                                  #21
                                                                                  34 to 29 until the cancel....then hit them with the win back for the lower price (decide what you are willing to give them and at what price). Not an owner or a decent webmaster at that...just 2 cents from a low man.

                                                                                  Especially on rev share.
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                                                                                    • Far-L
                                                                                      Confirmed User
                                                                                      • Feb 2002
                                                                                      • 6065
                                                                                      #22
                                                                                      Originally posted by beks001
                                                                                      34 to 29 until the cancel....then hit them with the win back for the lower price (decide what you are willing to give them and at what price). Not an owner or a decent webmaster at that...just 2 cents from a low man.

                                                                                      Especially on rev share.
                                                                                      This is a good suggestion for all cancels; however, it is not ideal for current paying customers. A bird in the hand is worth two in the bush as they say and chasing down people to come back is not as good and reliable as keeping customers in there paying happily.
                                                                                      HomegrownCash.com, the affiliate program of Homegrown Video - The Largest Collection of Amateur XXX - Est. 1982.
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                                                                                      Newsweek Magazine - "Homegrown Video, the longest running series in the history of porn."

                                                                                        Comment

                                                                                        • DamageX
                                                                                          Marketing & Strategy
                                                                                          • Jun 2001
                                                                                          • 14293
                                                                                          #23
                                                                                          I see split testing is still a foreign concept to adult site operators...
                                                                                          Whitehat is for chumps

                                                                                          If you don't do it, somebody else will - true story!

                                                                                            Comment

                                                                                            • SKUP
                                                                                              Confirmed User
                                                                                              • Oct 2011
                                                                                              • 400
                                                                                              #24
                                                                                              We made that move for one of our sites in April. From $ 24.75 to $ 30.98. We also added a bigger diversity for membership duration. Sales went up with 23% and rebills went down with 9% (this seems stabilized: June 90% <> July 92 <> August estimated on 91%).

                                                                                                Comment

                                                                                                • ShowMe69
                                                                                                  Confirmed User
                                                                                                  • Sep 2005
                                                                                                  • 3147
                                                                                                  #25
                                                                                                  thanks guys this is exactly the type of info I wanted
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                                                                                                    • Phoenix
                                                                                                      BACON BACON BACON
                                                                                                      • Nov 2002
                                                                                                      • 35475
                                                                                                      #26
                                                                                                      i am having the same issue on a mainstream site...deciding where to put the price.
                                                                                                      However we are not open yet...so until i can see numbers its all theoretical.

                                                                                                      I am wanting 39.99...partners want 19.95...so 29.95 it will be...i cant help but feel we are leaving a lot of money on the table.
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                                                                                                        • bean-aid
                                                                                                          So Fucking Banned
                                                                                                          • Jun 2011
                                                                                                          • 16493
                                                                                                          #27
                                                                                                          Originally posted by Phoenix
                                                                                                          i am having the same issue on a mainstream site...deciding where to put the price.
                                                                                                          However we are not open yet...so until i can see numbers its all theoretical.

                                                                                                          I am wanting 39.99...partners want 19.95...so 29.95 it will be...i cant help but feel we are leaving a lot of money on the table.
                                                                                                          I had $10.00/month for mainstream site, changed it to $24.95/month, absolutely not 1 bit of difference in signups. Added a free trial... signups increased 4X

                                                                                                            Comment

                                                                                                            • MontrealDave
                                                                                                              Save a tree, love a pussy
                                                                                                              • Jul 2012
                                                                                                              • 200
                                                                                                              #28
                                                                                                              Price elasticity in adult seem to be very low, at least what I have observed over the past 10 years so I would not discount a membership from $29 to $19.

                                                                                                              Now the $39 price point is another story, from $29 to $39 I would strongly recommend some A/B testing, as in my opinion, the quality and perceived value of your content will strongly matter...
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                                                                                                                Comment

                                                                                                                • The Porn Nerd
                                                                                                                  Living The Dream
                                                                                                                  • Jun 2009
                                                                                                                  • 19787
                                                                                                                  #29
                                                                                                                  A-B testing is key.
                                                                                                                  I'm actually considering raising my prices points from $29.95 to $39.96
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                                                                                                                    • ruff
                                                                                                                      I have a plan B
                                                                                                                      • Aug 2004
                                                                                                                      • 5507
                                                                                                                      #30
                                                                                                                      Originally posted by MisterPeabody
                                                                                                                      A-B testing is key.
                                                                                                                      I'm actually considering raising my prices points from $29.95 to $39.96
                                                                                                                      I've been thinking the exact same thing, going to 39.95 with a rebill of 29.95. I may try it without the one time payment and the 3 month option at first to see how it goes.
                                                                                                                      CryptoFeeds

                                                                                                                        Comment

                                                                                                                        • DamageX
                                                                                                                          Marketing & Strategy
                                                                                                                          • Jun 2001
                                                                                                                          • 14293
                                                                                                                          #31
                                                                                                                          Originally posted by JohnnyClips
                                                                                                                          You guys are really splitting hairs here

                                                                                                                          If you have over 1,000 exclusive videos then do $29.95

                                                                                                                          Less than 1,000 videos then do $19.95
                                                                                                                          Yep, listen to this guy, this is the EXACT formula for pricing your paysite membership.







































                                                                                                                          Whitehat is for chumps

                                                                                                                          If you don't do it, somebody else will - true story!

                                                                                                                            Comment

                                                                                                                            • beks001
                                                                                                                              Confirmed User
                                                                                                                              • Oct 2006
                                                                                                                              • 1837
                                                                                                                              #32
                                                                                                                              Originally posted by beaner
                                                                                                                              I had $10.00/month for mainstream site, changed it to $24.95/month, absolutely not 1 bit of difference in signups. Added a free trial... signups increased 4X
                                                                                                                              Mainstream site? Care to share?
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                                                                                                                                • Sly
                                                                                                                                  Let's do some business!
                                                                                                                                  • Sep 2004
                                                                                                                                  • 31376
                                                                                                                                  #33
                                                                                                                                  Originally posted by DamageX
                                                                                                                                  I see split testing is still a foreign concept to adult site operators...
                                                                                                                                  Why test with factual statistics when we can argue all day about whose untested theory is best?

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                                                                                                                                    • xNetworx
                                                                                                                                      So Fucking What
                                                                                                                                      • Jan 2004
                                                                                                                                      • 14445
                                                                                                                                      #34
                                                                                                                                      clips, you are fucking retarded

                                                                                                                                        Comment

                                                                                                                                        • DamageX
                                                                                                                                          Marketing & Strategy
                                                                                                                                          • Jun 2001
                                                                                                                                          • 14293
                                                                                                                                          #35
                                                                                                                                          Originally posted by Sly
                                                                                                                                          Why test with factual statistics when we can argue all day about whose untested theory is best?

                                                                                                                                          Exactly, what fun would that be?
                                                                                                                                          Whitehat is for chumps

                                                                                                                                          If you don't do it, somebody else will - true story!

                                                                                                                                            Comment

                                                                                                                                            • ShowMe69
                                                                                                                                              Confirmed User
                                                                                                                                              • Sep 2005
                                                                                                                                              • 3147
                                                                                                                                              #36
                                                                                                                                              comeon guys don't let the thread regress, we were getting some good input
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                                                                                                                                                • CarlosTheGaucho
                                                                                                                                                  Confirmed User
                                                                                                                                                  • Oct 2005
                                                                                                                                                  • 9559
                                                                                                                                                  #37
                                                                                                                                                  Originally posted by Far-L
                                                                                                                                                  The only way to know is to test. The number to look at is the recurring revenue/average income per member.

                                                                                                                                                  While it is true that you may find that $29.95 converts just as well as $19.95, or possibly even gets more joins, the retention may differ drastically, so keeping an eye on the retention is key.

                                                                                                                                                  Certainly if you can keep a person paying at the lower price for a year vs the higher price at only 45 to 60 days, then the lower price would make you more. So maybe you set the higher price for joins but keep the lower price for recurring, but only by testing will you know what works best.

                                                                                                                                                  Well my experience from running paysites in the past was that a high pricepoint never harmed conversions, although it was also because we did something different than others and due to the fact that we were streaming unique hardcore live content included in the flat membership price.

                                                                                                                                                  However, these days, especially if I would be running a video site, I would definitely think about a lower price point for the rebill, plus bonus content to reward those that do rebill.
                                                                                                                                                  Last edited by CarlosTheGaucho; 08-21-2012, 12:49 PM.
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                                                                                                                                                    • SKUP
                                                                                                                                                      Confirmed User
                                                                                                                                                      • Oct 2011
                                                                                                                                                      • 400
                                                                                                                                                      #38
                                                                                                                                                      That is exactly why we expanded memberships with 3, 6, 9 or 12 months. And what ever you want, you will have the choice between non recurring and recurring. This is also because we don't believe the "recurring-system" will last forever.

                                                                                                                                                        Comment

                                                                                                                                                        • Konda
                                                                                                                                                          ...
                                                                                                                                                          • Apr 2003
                                                                                                                                                          • 2280
                                                                                                                                                          #39
                                                                                                                                                          Customers are used to prices going up and up and things becoming more expensive all the time.
                                                                                                                                                          When I grew up a beer in a bar was $2, now the same beer is $8

                                                                                                                                                          If you are still charging $19.95 for a membership you are shooting yourself in the foot. You will not see less sales or rebills if you change it to $29.95. Even if you do see a slight decrease, the extra $10 per join on all the sales will make up for it bigtime.

                                                                                                                                                          You can even use $39.95. Especially on the rebills for cheap trials. It WILL make you more money. 100% guaranteed.

                                                                                                                                                            Comment

                                                                                                                                                            • grumpy
                                                                                                                                                              Too lazy to set a custom title
                                                                                                                                                              • Jan 2002
                                                                                                                                                              • 9870
                                                                                                                                                              #40
                                                                                                                                                              always offer three price plans.
                                                                                                                                                              Don't let greediness blur your vision | You gotta let some shit slide
                                                                                                                                                              icq - 441-456-888

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                                                                                                                                                                • 2MuchMark
                                                                                                                                                                  Mark of 2Much.net
                                                                                                                                                                  • Aug 2004
                                                                                                                                                                  • 50981
                                                                                                                                                                  #41
                                                                                                                                                                  Higher price points like $29.95 are attractive to affiliates but only if they think your site is top quality and have great tours & tools that will convert. You should do lots of A/B testing, and add a script on the join page that detects of the customer leaves the page before joining, to offer him a second, cheaper / better deal, and A/B test that as well. After a few months you will know which price point works best for you.

                                                                                                                                                                    Comment

                                                                                                                                                                    • DWB
                                                                                                                                                                      Registered User
                                                                                                                                                                      • Jul 2003
                                                                                                                                                                      • 31779
                                                                                                                                                                      #42
                                                                                                                                                                      We have tested the shit out of price points and on the current sites $29.95 outperforms by a long shot. We even went as low as $9.99 and it brought sales to a stand still. Back to $29.95 and the sales came back. Almost defies logic.

                                                                                                                                                                      We're about to open some new sites and will test those as well, but I won't be shocked to find the same is true for them.

                                                                                                                                                                        Comment

                                                                                                                                                                        • Konda
                                                                                                                                                                          ...
                                                                                                                                                                          • Apr 2003
                                                                                                                                                                          • 2280
                                                                                                                                                                          #43
                                                                                                                                                                          Customers expect a crap site if the site is super cheap, that's why you get less sales (or at least not more) with a $9.95 monthly membership fee.

                                                                                                                                                                          The best pricing option for a full month membership is between $25 and $30

                                                                                                                                                                          For the trial it's $1 and recurring at an amount between $25 and $40

                                                                                                                                                                          It doesn't matter what content you have. These prices work the best, it's been tried and tested over and over again.

                                                                                                                                                                          Just look what the biggest sites use.
                                                                                                                                                                          Last edited by Konda; 08-22-2012, 08:32 AM.

                                                                                                                                                                            Comment

                                                                                                                                                                            • CarlosTheGaucho
                                                                                                                                                                              Confirmed User
                                                                                                                                                                              • Oct 2005
                                                                                                                                                                              • 9559
                                                                                                                                                                              #44
                                                                                                                                                                              Originally posted by DWB
                                                                                                                                                                              We have tested the shit out of price points and on the current sites $29.95 outperforms by a long shot. We even went as low as $9.99 and it brought sales to a stand still. Back to $29.95 and the sales came back. Almost defies logic.

                                                                                                                                                                              We're about to open some new sites and will test those as well, but I won't be shocked to find the same is true for them.
                                                                                                                                                                              Me as a surfer would be suspicious to anything cheap, for $ 9.99 would expect either not much content inside, not as good as other sites, getting my card banged etc.

                                                                                                                                                                              It's the same flawed logic - why are they cheaper than others?

                                                                                                                                                                              I assume someone who joined sites for $29.95 before and was satisfied will also be hardly persuaded to join by a lower price, unless it's review site surfers who, according to experience, usually look for a discount, try to download as much as possible and cancel immediately so they don't get rebilled.
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                                                                                                                                                                                • LeRoy
                                                                                                                                                                                  Porn Pusher
                                                                                                                                                                                  • Jul 2007
                                                                                                                                                                                  • 13364
                                                                                                                                                                                  #45
                                                                                                                                                                                  Fiddy!!!!

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                                                                                                                                                                                    • DWB
                                                                                                                                                                                      Registered User
                                                                                                                                                                                      • Jul 2003
                                                                                                                                                                                      • 31779
                                                                                                                                                                                      #46
                                                                                                                                                                                      Originally posted by CarlosTheGaucho
                                                                                                                                                                                      Me as a surfer would be suspicious to anything cheap, for $ 9.99 would expect either not much content inside, not as good as other sites, getting my card banged etc.

                                                                                                                                                                                      It's the same flawed logic - why are they cheaper than others?

                                                                                                                                                                                      I assume someone who joined sites for $29.95 before and was satisfied will also be hardly persuaded to join by a lower price, unless it's review site surfers who, according to experience, usually look for a discount, try to download as much as possible and cancel immediately so they don't get rebilled.
                                                                                                                                                                                      Too cheap and I agree. However, $29.94 outselling $24.95 doesn't make a lot of scenes to me. $29.95 outselling $32.95 or $39.99 also doesn't make a lot of scenes. It just seems there is something comfortable about $29.95.

                                                                                                                                                                                      I've also seen stats of a few larger companies who offer $1 trials. Silly numbers.

                                                                                                                                                                                      That said, file lockers sell the hell out of $9.99 memberships. Not sure if you saw any of the Oron stats, but they were selling insane numbers of memberships. You would think the same logic would apply there, a higher cost would result in more sales. Who knows, maybe it would. But who can't afford 9 bucks?

                                                                                                                                                                                      Whatever the case, this is the importance of testing, testing, testing. And what works for me may not work for you.

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                                                                                                                                                                                        • TampaToker
                                                                                                                                                                                          Confirmed User
                                                                                                                                                                                          • May 2006
                                                                                                                                                                                          • 5828
                                                                                                                                                                                          #47
                                                                                                                                                                                          DWB your avatar is so wrong
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                                                                                                                                                                                            • DamageX
                                                                                                                                                                                              Marketing & Strategy
                                                                                                                                                                                              • Jun 2001
                                                                                                                                                                                              • 14293
                                                                                                                                                                                              #48
                                                                                                                                                                                              Originally posted by JohnnyClips
                                                                                                                                                                                              Way too much work and time

                                                                                                                                                                                              If you have unique, exclusive content that sells well on places like clips4sale.com and clips.com and have over 1,000 then do $29.95

                                                                                                                                                                                              If you bought some re-packaged content then do it for $19.95
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                                                                                                                                                                                                • homegrownmof
                                                                                                                                                                                                  Confirmed User
                                                                                                                                                                                                  • Oct 2002
                                                                                                                                                                                                  • 408
                                                                                                                                                                                                  #49
                                                                                                                                                                                                  Originally posted by DWB
                                                                                                                                                                                                  We have tested the shit out of price points and on the current sites $29.95 outperforms by a long shot. We even went as low as $9.99 and it brought sales to a stand still. Back to $29.95 and the sales came back. Almost defies logic.

                                                                                                                                                                                                  We're about to open some new sites and will test those as well, but I won't be shocked to find the same is true for them.
                                                                                                                                                                                                  When you say "outperform" are you talking join conversions or overall member value after months of longterm rebill data?
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                                                                                                                                                                                                    • ShowMe69
                                                                                                                                                                                                      Confirmed User
                                                                                                                                                                                                      • Sep 2005
                                                                                                                                                                                                      • 3147
                                                                                                                                                                                                      #50
                                                                                                                                                                                                      Originally posted by JohnnyClips
                                                                                                                                                                                                      lol this thread is terrible

                                                                                                                                                                                                      Does anyone even understand how anything works?
                                                                                                                                                                                                      Hey I was looking for input and that's what I am getting so it's cool
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