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Old 07-16-2012, 03:33 PM   #1
cthulhu_waves
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For once, trolling made right.

(from http://arcticready.com/social/gallery)

In what may be a series of awesome trolling in a website, people took it upon themselves to start posting what they really thought of SHELL's foray into Arctic drilling by way of their promotion.

Quote:
Here at Shell, we?re committed to online social media. After all, it?s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell?s performance fuels. That's why we're launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.

Because tomorrow is yesterday, accelerated.

Let?s go.







Last edited by cthulhu_waves; 07-16-2012 at 03:42 PM..
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Old 07-16-2012, 03:36 PM   #2
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Old 07-16-2012, 03:43 PM   #3
cthulhu_waves
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It's a spoof. :-(

The Yes Men have been up to their tricks again, staging a faux Shell Arctic drilling launch party called 'Let's Go!' in the Seattle Space Needle. During the event, an alcohol-spouting oilrig replica failed and leaked over the guest of honor.

As part of the Yes Men’s hilarious spoof, a fake Shell website was also created, called Arctic Ready, and it brings together images and materials that mock Shell’s real Arctic exploration program in Alaska.
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