Awful McDonald's Ad from the 70's Made For Blacks

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  • cthulhu_waves
    Confirmed User
    • Mar 2007
    • 1966
    #1

    Awful McDonald's Ad from the 70's Made For Blacks

    Can you say "talking down to your market"? Sheesh!

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    • $5 submissions
      I help you SUCCEED
      • Nov 2003
      • 32195
      #2
      What if it was written by an African-American ad agency? Would that change any of the dynamics?

        Comment

        • BlackCrayon
          Too lazy to set a custom title
          • Jun 2003
          • 19634
          #3
          Originally posted by $5 submissions
          What if it was written by an African-American ad agency? Would that change any of the dynamics?
          well it would assume that they must not like to tip, get dressed up and hate ending words with "ing".
          you don't know you're wearing a leash if you sit by the peg all day..

            Comment

            • Tijuana_Tom
              So Fucking Banned
              • May 2011
              • 668
              #4
              I feel like that copy would make more sense with white families?

              It does read as condescending for a black family tho.

              It's good copy tho... Really good selling points about McDonalds for it's time..

              Maybe we are too sensitive now?
              Last edited by Tijuana_Tom; 06-26-2012, 12:45 PM.

                Comment

                • cashbizdude
                  Registered User
                  • Jun 2012
                  • 73
                  #5
                  lol, that ad is hilarious.

                    Comment

                    • $5 submissions
                      I help you SUCCEED
                      • Nov 2003
                      • 32195
                      #6
                      Originally posted by BlackCrayon
                      well it would assume that they must not like to tip, get dressed up and hate ending words with "ing".
                      Read up on well-respected black film historian Donald Bogel's views on intergroup messaging and positioning. There might be a similar dynamic here.

                      I read his works at Berkeley for my course on racism and American cinema.

                        Comment

                        • Choopa Phil
                          Confirmed User
                          • Apr 2009
                          • 3965
                          #7
                          Pretty sure McDonalds saying is "I'm LOVIN'" it not IM LOVING IT. I personally dont see anything race driven here.
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                            Comment

                            • blackmonsters
                              Making PHP work
                              • Nov 2002
                              • 20961
                              #8
                              I actually think the ad has a "cool edge".
                              However, this type of stereotyping misses the mark because it only focuses on
                              a segment of the black community.
                              Many intelligent blacks will see it as pandering, condescending and insulting.

                              Tip : Spell the fucking words correctly. Niggas don't get a Reading course on garbled
                              idiom invented by "slick people" who foolishly believe they can "spell" a dialect.
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                                Comment

                                • iSpyCams
                                  Amateur Gynecologist
                                  • May 2009
                                  • 4436
                                  #9
                                  Originally posted by blackmonsters
                                  Many intelligent blacks will see it as pandering, condescending and insulting.
                                  I am not sure McDonald's customer base is intelligent ANYONE. Sure there's no sense in alienating intelligent people, but being the national symbol of unhealthy, poor people food already takes care of that.
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                                    Comment

                                    • StickyGreen
                                      .
                                      • Oct 2003
                                      • 13076
                                      #10
                                      Originally posted by Choopa Phil
                                      I personally dont see anything race driven here.
                                      C'mon now, it's clear as day lol...
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                                        Comment

                                        • blackmonsters
                                          Making PHP work
                                          • Nov 2002
                                          • 20961
                                          #11
                                          Originally posted by pompousjohn
                                          I am not sure McDonald's customer base is intelligent ANYONE. Sure there's no sense in alienating intelligent people, but being the national symbol of unhealthy, poor people food already takes care of that.
                                          True, but who is going to complain about the ad?

                                          The people who don't eat there.

                                          And their complaint will start with "The reason I don't eat there is ........".

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                                            Comment

                                            • Sly
                                              Let's do some business!
                                              • Sep 2004
                                              • 31376
                                              #12
                                              You guys can continue to analyze.

                                              I'll just sit here laughing my ass off.
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                                                • smutnut
                                                  So Fucking Banned
                                                  • Jul 2007
                                                  • 5889
                                                  #13
                                                  Remember the one for the white boy who was taking his girlfriend out and they folded the cheap little french bag up and put in their pockets for memories?

                                                  Holy Fucking shit!!! I don't even want to say anything cause I think my pitch spoke for itself.

                                                  You cheap motherfucker. LOL

                                                  I did this on purpose On purpose again.

                                                  There you go!
                                                  Last edited by smutnut; 06-26-2012, 02:08 PM.

                                                    Comment

                                                    • B.Barnato
                                                      So Fucking Banned
                                                      • Nov 2010
                                                      • 3618
                                                      #14
                                                      No tipping.

                                                        Comment

                                                        • DatePoster
                                                          So Fucking What
                                                          • Mar 2011
                                                          • 1053
                                                          #15
                                                          Wish I was alive in the 70's. I would have been a cold jive cat dinnertimin at mcdonalds can u dig it?
                                                          Its raining white women, my prayers have been answered! Well she better move cause I been praying for a Cadillac

                                                            Comment

                                                            • smutnut
                                                              So Fucking Banned
                                                              • Jul 2007
                                                              • 5889
                                                              #16
                                                              Even in the 70's girls weren't that pathetic. they at least wanted to go to WENDY's LOL

                                                                Comment

                                                                • Due
                                                                  Confirmed User
                                                                  • Mar 2001
                                                                  • 3620
                                                                  #17
                                                                  Originally posted by BlackCrayon
                                                                  well it would assume that they must not like to tip, get dressed up and hate ending words with "ing".
                                                                  I think black people who is offended by such ad is just looking for ways to victimize them so they can show society how bad everyone is judging them by their skin.

                                                                  People mistakenly believe that racial issues can be from a majority to a majority where racism is about hating people who are different than yourself.

                                                                  I don't think that black people are any better than white people when it comes down to being a racist.
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                                                                    Comment

                                                                    • smutnut
                                                                      So Fucking Banned
                                                                      • Jul 2007
                                                                      • 5889
                                                                      #18
                                                                      Originally posted by Due
                                                                      I think black people who is offended by such ad is just looking for ways to victimize them so they can show society how bad everyone is judging them by their skin.

                                                                      People mistakenly believe that racial issues can be from a majority to a majority where racism is about hating people who are different than yourself.

                                                                      I don't think that black people are any better than white people when it comes down to being a racist.
                                                                      Okay, everyone is a racist. but is it even possible that these asshole are really blocking Obama and not even giving him a chance cause he's black?

                                                                      Okay, you know you don't have to be a part of the KKK to really be a racist. In fact what if it is just a virus that no one wants to admit they have and shouldn't have to be penalized for? Wouldn't that be awesome?

                                                                      Okay if I didn't drink so much I would have some real place to go here, but if you are born gay, can't you be born a racist and is it really your fault?

                                                                        Comment

                                                                        • blackmonsters
                                                                          Making PHP work
                                                                          • Nov 2002
                                                                          • 20961
                                                                          #19
                                                                          Originally posted by Due
                                                                          I think black people who is offended by such ad is just looking for ways to victimize them so they can show society how bad everyone is judging them by their skin.

                                                                          People mistakenly believe that racial issues can be from a majority to a majority where racism is about hating people who are different than yourself.

                                                                          I don't think that black people are any better than white people when it comes down to being a racist.
                                                                          Let's simplify everything here and just say that all people are racist.

                                                                          Now, lets look at the what really matters.

                                                                          What matters is how people act out because of racism.

                                                                          Who is forming policies based on it, who is making laws based on it, who is committing
                                                                          violence based on it, who delivers injustice based on it, who choses their friends
                                                                          and employees based on it, who evaluates the worth of another person based on it?

                                                                          That is where the harm is and the harm is serious and long lasting.


                                                                          So it's not really so important about who is racist, but who is acting out.

                                                                          "Archie Bunker" was in fact a racist character; but where in his life did he ever do
                                                                          any harm to anyone? It isn't there!

                                                                          So to simplify it futher :

                                                                          Archie Bunker is coming over to my place for dinner but George Wallace is not invited.
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                                                                            Comment

                                                                            • L-Pink
                                                                              working on my tan
                                                                              • Mar 2005
                                                                              • 39151
                                                                              #20
                                                                              Originally posted by twerktube
                                                                              Wish I was alive in the 70's. I would have been a cold jive cat dinnertimin at mcdonalds can u dig it?
                                                                              Bitchen dude

                                                                              .

                                                                                Comment

                                                                                • Buff
                                                                                  GFY Assassin
                                                                                  • May 2003
                                                                                  • 2993
                                                                                  #21
                                                                                  Originally posted by cthulhu_waves
                                                                                  Can you say "talking down to your market"? Sheesh!

                                                                                  Talking DOWN???

                                                                                  I wish blacks spoke that well in the United States. This is talking up to the average American black. Let's be real.

                                                                                    Comment

                                                                                    • smutnut
                                                                                      So Fucking Banned
                                                                                      • Jul 2007
                                                                                      • 5889
                                                                                      #22
                                                                                      You're so pathetic. You know they ripped off HR PUFFINSTUFFF too?!!

                                                                                        Comment

                                                                                        • smutnut
                                                                                          So Fucking Banned
                                                                                          • Jul 2007
                                                                                          • 5889
                                                                                          #23
                                                                                          Originally posted by blackmonsters
                                                                                          I actually think the ad has a "cool edge".
                                                                                          However, this type of stereotyping misses the mark because it only focuses on
                                                                                          a segment of the black community.
                                                                                          Many intelligent blacks will see it as pandering, condescending and insulting.

                                                                                          Tip : Spell the fucking words correctly. Niggas don't get a Reading course on garbled
                                                                                          idiom invented by "slick people" who foolishly believe they can "spell" a dialect.
                                                                                          Ha, ha ha. Intelligent blacks. I see what you did there. LOL

                                                                                            Comment

                                                                                            • Tofu
                                                                                              The Video Specialist
                                                                                              • Jul 2003
                                                                                              • 5615
                                                                                              #24
                                                                                              Originally posted by twerktube
                                                                                              Wish I was alive in the 70's. I would have been a cold jive cat dinnertimin at mcdonalds can u dig it?
                                                                                              I can dig it. Right on.
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                                                                                                • Freaky_Akula
                                                                                                  Confirmed User
                                                                                                  • Oct 2005
                                                                                                  • 3670
                                                                                                  #25
                                                                                                  I do not see anything wrong with that. You are paranoid.

                                                                                                    Comment

                                                                                                    • garce
                                                                                                      Confirmed User
                                                                                                      • Oct 2001
                                                                                                      • 7103
                                                                                                      #26
                                                                                                      In the 1970s $11 would get enough food at McDonalds to last a family of eight a year. 25 cent hamburgers FTW! And if you got there real late, you could grab a shitload of fries, Cheeseburgers, Apple Pies, and QP's for the same price if the store was about to close.

                                                                                                      And if they WERE already closed and you banged on the window, McDonald's (and Mr. Sub - and lots of other places) used to give the shit away for free instead of throwing it in a dumpster. Didn't matter what colour your skin was, either...

                                                                                                      More profitable to throw all that food in the trash now, though.

                                                                                                        Comment

                                                                                                        • smutnut
                                                                                                          So Fucking Banned
                                                                                                          • Jul 2007
                                                                                                          • 5889
                                                                                                          #27
                                                                                                          Originally posted by garce
                                                                                                          In the 1970s $11 would get enough food at McDonalds to last a family of eight a year. 25 cent hamburgers FTW! And if you got there real late, you could grab a shitload of fries, Cheeseburgers, Apple Pies, and QP's for the same price if the store was about to close.

                                                                                                          And if they WERE already closed and you banged on the window, McDonald's (and Mr. Sub - and lots of other places) used to give the shit away for free instead of throwing it in a dumpster. Didn't matter what colour your skin was, either...

                                                                                                          More profitable to throw all that food in the trash now, though.
                                                                                                          Yeah and then IN THE DAY they started mixing fat in with the actual meat and selling burgers 2 for a dollar cause the fat made the burger swell up in the oven.

                                                                                                          Today, they are all following the lead of subway. That's why the salad's and what not.

                                                                                                          Not the ambush you but the goal of a corporation is to make profit, that's why you need checks and balances on the other end and if you are scared of being called a socialist, you have nothing to offer

                                                                                                            Comment

                                                                                                            • smutnut
                                                                                                              So Fucking Banned
                                                                                                              • Jul 2007
                                                                                                              • 5889
                                                                                                              #28
                                                                                                              Originally posted by garce
                                                                                                              In the 1970s $11 would get enough food at McDonalds to last a family of eight a year. 25 cent hamburgers FTW! And if you got there real late, you could grab a shitload of fries, Cheeseburgers, Apple Pies, and QP's for the same price if the store was about to close.

                                                                                                              And if they WERE already closed and you banged on the window, McDonald's (and Mr. Sub - and lots of other places) used to give the shit away for free instead of throwing it in a dumpster. Didn't matter what colour your skin was, either...

                                                                                                              More profitable to throw all that food in the trash now, though.
                                                                                                              11 DOLLARS FOR A YEAR OF FOOD? you are a welcomed Romney Capitalist LOL

                                                                                                                Comment

                                                                                                                • Spunky
                                                                                                                  I need a beer
                                                                                                                  • Jun 2002
                                                                                                                  • 133986
                                                                                                                  #29
                                                                                                                  The peoples look very happy

                                                                                                                    Comment

                                                                                                                    • smutnut
                                                                                                                      So Fucking Banned
                                                                                                                      • Jul 2007
                                                                                                                      • 5889
                                                                                                                      #30
                                                                                                                      Originally posted by Spunky
                                                                                                                      The peoples look very happy
                                                                                                                      The Germans had this awesome salute in the early forties. Every see it?

                                                                                                                        Comment

                                                                                                                        • Overload
                                                                                                                          Confirmed User
                                                                                                                          • Jul 2005
                                                                                                                          • 3185
                                                                                                                          #31
                                                                                                                          the only wrong info is ... "good food" ... its not good and it aint FOOD in the first place ... its McDumb and bad in so many ways
                                                                                                                          There aren't enough faces and palms on this planet for an appropriate reaction to religion.

                                                                                                                            Comment

                                                                                                                            • xNetworx
                                                                                                                              So Fucking What
                                                                                                                              • Jan 2004
                                                                                                                              • 14445
                                                                                                                              #32
                                                                                                                              That is funny

                                                                                                                                Comment

                                                                                                                                • Rochard
                                                                                                                                  Jägermeister Test Pilot
                                                                                                                                  • Dec 2001
                                                                                                                                  • 75733
                                                                                                                                  #33
                                                                                                                                  You need to keep in mind it was a very different time in the 1970s for blacks. Ask Baddog, he'll know.
                                                                                                                                  Herschel Savage
                                                                                                                                  Brooklyn, NY

                                                                                                                                    Comment

                                                                                                                                    • JFK
                                                                                                                                      FUBAR the ORIGINATOR
                                                                                                                                      • Jan 2002
                                                                                                                                      • 67373
                                                                                                                                      #34
                                                                                                                                      Originally posted by twerktube
                                                                                                                                      Wish I was alive in the 70's. I would have been a cold jive cat dinnertimin at mcdonalds can u dig it?
                                                                                                                                      It was shit back then and it is shit today

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                                                                                                                                        • smutnut
                                                                                                                                          So Fucking Banned
                                                                                                                                          • Jul 2007
                                                                                                                                          • 5889
                                                                                                                                          #35
                                                                                                                                          Originally posted by Rochard
                                                                                                                                          You need to keep in mind it was a very different time in the 1970s for blacks. Ask Baddog, he'll know.
                                                                                                                                          It was a tough time for the GAULS around the turn of the millenium and they had their right SWORD HANDS chopped off and their wives and children carried off into slavery by the romans, but the civil courts won't go back that far to cover their fucking asses

                                                                                                                                            Comment

                                                                                                                                            • Tofu
                                                                                                                                              The Video Specialist
                                                                                                                                              • Jul 2003
                                                                                                                                              • 5615
                                                                                                                                              #36
                                                                                                                                              Originally posted by Overload
                                                                                                                                              the only wrong info is ... "good food"
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                                                                                                                                                • Mr Pheer
                                                                                                                                                  So Fucking Banned
                                                                                                                                                  • Dec 2002
                                                                                                                                                  • 22083
                                                                                                                                                  #37
                                                                                                                                                  Big difference between the 70's and today.

                                                                                                                                                  Nobody in that ad is obese, and the "baby daddy" is in the pic.

                                                                                                                                                    Comment

                                                                                                                                                    • blackmonsters
                                                                                                                                                      Making PHP work
                                                                                                                                                      • Nov 2002
                                                                                                                                                      • 20961
                                                                                                                                                      #38
                                                                                                                                                      Originally posted by Mr Pheer
                                                                                                                                                      Nobody in that ad is obese, and the "baby daddy" is in the pic.
                                                                                                                                                      Good point :





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                                                                                                                                                        • tonyparra
                                                                                                                                                          Confirmed User
                                                                                                                                                          • Jul 2008
                                                                                                                                                          • 4568
                                                                                                                                                          #39
                                                                                                                                                          Originally posted by Mr Pheer
                                                                                                                                                          Big difference between the 70's and today.

                                                                                                                                                          Nobody in that ad is obese, and the "baby daddy" is in the pic.
                                                                                                                                                          Your are the winner!!! And for the record ...niggas dont tip !

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                                                                                                                                                            • LAJ
                                                                                                                                                              Gingerific
                                                                                                                                                              • Jun 2001
                                                                                                                                                              • 5567
                                                                                                                                                              #40
                                                                                                                                                              Is that Wayne Williams on the right?
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                                                                                                                                                                • DamianJ
                                                                                                                                                                  Too lazy to set a custom title
                                                                                                                                                                  • Jul 2006
                                                                                                                                                                  • 15808
                                                                                                                                                                  #41
                                                                                                                                                                  Originally posted by LAJ
                                                                                                                                                                  Is that Wayne Williams on the right?
                                                                                                                                                                  No idea, they all look the same to me.

                                                                                                                                                                    Comment

                                                                                                                                                                    • beerptrol
                                                                                                                                                                      Confirmed Asshole
                                                                                                                                                                      • Feb 2003
                                                                                                                                                                      • 12722
                                                                                                                                                                      #42
                                                                                                                                                                      I'm lovin' it
                                                                                                                                                                      “If we are to have another contest in the near future of our national existence, I predict that the dividing line will not be Mason and Dixon's but between patriotism and intelligence on the one side, and superstition, ambition and ignorance on the other.”
                                                                                                                                                                      -- Ulysses S. Grant

                                                                                                                                                                        Comment

                                                                                                                                                                        • Evil Chris
                                                                                                                                                                          OG
                                                                                                                                                                          • Dec 2001
                                                                                                                                                                          • 13248
                                                                                                                                                                          #43
                                                                                                                                                                          Anyone remember the styro-foam containers that McD burgers used to be served in?


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                                                                                                                                                                            Comment

                                                                                                                                                                            • Barefootsies
                                                                                                                                                                              Choice is an Illusion
                                                                                                                                                                              • Feb 2005
                                                                                                                                                                              • 42635
                                                                                                                                                                              #44
                                                                                                                                                                              Originally posted by cashbizdude
                                                                                                                                                                              lol, that ad is hilarious.
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                                                                                                                                                                                • smutnut
                                                                                                                                                                                  So Fucking Banned
                                                                                                                                                                                  • Jul 2007
                                                                                                                                                                                  • 5889
                                                                                                                                                                                  #45

                                                                                                                                                                                    Comment

                                                                                                                                                                                    • WuTang
                                                                                                                                                                                      Registered User
                                                                                                                                                                                      • Sep 2004
                                                                                                                                                                                      • 95
                                                                                                                                                                                      #46
                                                                                                                                                                                      This ad would be better if it were for Chicken McNuggests and Waffles.

                                                                                                                                                                                        Comment

                                                                                                                                                                                        • Evil Chris
                                                                                                                                                                                          OG
                                                                                                                                                                                          • Dec 2001
                                                                                                                                                                                          • 13248
                                                                                                                                                                                          #47
                                                                                                                                                                                          Barry Manilow wrote that "You deserve a break today" jingle.


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                                                                                                                                                                                            • PR_Glen
                                                                                                                                                                                              Confirmed User
                                                                                                                                                                                              • Oct 2006
                                                                                                                                                                                              • 9058
                                                                                                                                                                                              #48
                                                                                                                                                                                              Originally posted by pompousjohn
                                                                                                                                                                                              I am not sure McDonald's customer base is intelligent ANYONE. Sure there's no sense in alienating intelligent people, but being the national symbol of unhealthy, poor people food already takes care of that.
                                                                                                                                                                                              wow, how out of touch are you? All kinds of people eat there, even food snobs like you do too. So you pretending that only unintelligent people eat there is not only wishful thinking its also you being oblivious.
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                                                                                                                                                                                                • smutnut
                                                                                                                                                                                                  So Fucking Banned
                                                                                                                                                                                                  • Jul 2007
                                                                                                                                                                                                  • 5889
                                                                                                                                                                                                  #49

                                                                                                                                                                                                    Comment

                                                                                                                                                                                                    • smutnut
                                                                                                                                                                                                      So Fucking Banned
                                                                                                                                                                                                      • Jul 2007
                                                                                                                                                                                                      • 5889
                                                                                                                                                                                                      #50
                                                                                                                                                                                                      Originally posted by PR_Glen
                                                                                                                                                                                                      wow, how out of touch are you? All kinds of people eat there, even food snobs like you do too. So you pretending that only unintelligent people eat there is not only wishful thinking its also you being oblivious.
                                                                                                                                                                                                      Everyone should eat at subway really, cause even though BK and Mickey have salads now, it was really subway that made people think healthy as far as fast food goes wether it is or isn't

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