What's a good returning visitors benchmark?

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  • xenigo
    Confirmed User
    • Jan 2001
    • 8067
    #1

    What's a good returning visitors benchmark?

    Adding new content, and watching the "% New Visits" creep lower but only by a few percentage points day by day... It takes a lot of effort. What's a good returning visitors benchmark to aim for?
    Tags: None
    • xenigo
      Confirmed User
      • Jan 2001
      • 8067
      #2

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        • jimmycooper
          Confirmed User
          • May 2010
          • 4016
          #3
          Good question. For what it's worth, I just spot checked a few sites and the returning visitor % ranged from 9% to 24%.

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