The advantage of using an ad network to sell your traffic is that you don't have to figure out what is selling best on your site, for all possible geos. What we do at plugrush, is to constantly optimize and test different products and programs that specialize in traffic from different countries to find what is converting best for each country. This gives us a good base to set pricing to, and let advertisers bid above this. Some countries are a lot more profitable on mobile than US traffic.

Another key element to consider is that with mobile redirects, where all your mobile traffic is being sold to advertisers, users aren't getting any content for free. They are all being directed to products that costs money. This is why mobile traffic is still worth a lot more than regular web traffic where content is so easy to find for free. On mobiles it's still hard to find the free content for the average surfer. Which means, they are more willing to pay for it on mobile. Hence better conversions..

Hi,do you know when it will be possible to send mobile traffic to php file on plugrush?

Some people are gifted at generating traffic, but can't sell shit. Some people have a lot of money, but can't generate their own traffic for shit. Then there's the huge gray area in between. There's a lot of clueless people sitting here dissing publishers for not properly monetizing their own traffic and dissing advertisers for buying traffic that must be worthless since it's for sell, and others dissing both groups for using brokers... day in and day out... meanwhile the publishers, advertisers and brokers are all doing business. :thumbsup

I understand that. Ultimately it's down to how well it performs and what people are willing to pay for it. A company like you can spend time and money getting the best price for the commodity. The supplier is free to go to the broker who will give him the best deal. If after while that deal falls, it's often because the traffic doesn't warrant more.

The guys complaining can move their traffic or suck it up and stay.

Yes I know the value of the mobile market. Better than some think.

This board is full of people dissing others. Usually it's a one man band, working from his bedroom. Dissing a guy a lot higher up the food chain than him. :1orglaugh

We haven't made a direct php redirect option available yet, because of security issues. We want to make sure all traffic is legit and comes from the right source. Javascript gives us more options to ensure this than a php/htaccess redirect would do. Bottom line is we want to make sure our traffic is as high quality as possible for both advertisers and publishers.
We're still considering and looking into how we can implement a direct link and still have proper quality control.

Direct links are a lot easier to do fraudulent activity with.

I dont see why would be easier,you can still see from where traffic it's coming and what type.Beside i am sure if someone wants to cheat he would cheat javascript without problem.
And also what is big problem with javascript is-
1.not all devices support javascript or they have it disabled
2.Page where widget is can be loaded half and then redirected instead instant redirect when loading page

spots pulled.

With js we can get the referrer of the page our scrip is on, while with a direct link we only get the referrer from the origin site. We don't want people to use our program to send traffic directly from third parties like trafficholder/choker etc. a direct link would allow that. With js we can always check where our script is being loaded from.

100% agree

Can you fix the trade algo? Why are bbw sites showing barely legal looking teens? I didnt have that issue a month ago.

I responded to you in the other thread, I tried messaging your ICQ but you are offline. I would like to talk to you directly and personally fix this.

That doesn't have sense.I mean,if someone for example order mobile traffic from other broker,sent it to site,and then from site goes to plugrush over javascript,it will still have it referrer of site,and not from other sites which arrived from broker.So what i want to say you would face same problem regardless using direct php file or java script.

But they could just as easily buy traffic from a broker and send it to a page with your widget on it.. with an htaccess redirect you can see that the traffic is coming from a broker and block it accordingly.

Juicy Ads eCPM average for me today (so far): $4.64
Plugrush eCPM average for me today (so far) $8.9

Also, you have to pay attention to how much of that mobile traffic JuicyAds is counting and paying for, and how much Plugrush will count and pay for. eCPM does not matter if the higher paying one is not paying for as much traffic. All that matters is how much $$ you get in total for the traffic at the end of the day.

I'm going to test Plugrush for a few days and see how much they count compared to Juicy..

I am interested in testing plugrush also but I need the .htaccess redirect, exactly like juicy has, and let's be serious if juicy does it and works why not plugrush ? Ok i understand you check the refferal etc.. But you can also get feedback form conversion rate compare thouse to and see if it worth...Just test it for a month or so..

Just create a blank page with their widget on it and then use htaccess to redirect your mobile to that page..

Although you'll definitely want to make a way to send all the un-sold traffic somewhere else. Cookies maybe.

You bring up some valid points., Will see what we can do about it. Since there is obviously a demand for it.

Yeah i will do that for brokers which dont support sending to php file.But problem is then those devices which not supporting javascript will just see blank page.

I don't think there are many devices that doesn't support javascript. No real smart phone would be made today without support for javascript. It would be a useless phone for internet browsing, and traffic from it wouldn't really be useful, so it shouldn't really matter if it doesn't get redirected. If there are phones like that, my guess it's a marginal amount of traffic we're missing.

Ok I gave Plugrush a shot against JuicyAds and here's my result:

JuicyAds:
Redirects - Earnings - eCPM
11,102 - $43.76 - $3.942
Return URL
76,968 - $130.32 - $1.69
Total: $174.08


Plugrush
Redirects - Earnings - eCPM
7,245 - $54.74 - $7.50
Return URL
3,625 - $7.43 - $2.04
Total: $62.17

In conclusion, I made $174.08 using JuicyAds with a backup buyer, and $62.17 using Plugrush and a backup buyer.

Plugrush would have been the winner, but I don't know what happened to the other 70,000-80,000 redirects I usually have leftover. If Plugrush doesn't have a buyer then the redirect is supposed to be sent to my backup buyer, like JuicyAds clearly does. So that is a big mystery which I think deserves an explanation.

Edit: to be more clear, I use JuicyAds URL in .htaccess and the return URL goes to backup buyer, and with Plugrush I am using .htaccess to redirect mobile to a blank page with their javascript code and return URL goes to backup buyer. My best guess is that the problem is in using the javascript code. If Plugrush could just provide a way to put their URL into .htaccess with a return URL. Then there should be no reason it can't work the same way JuicyAds does.

submit a ticket

That's really weird, more of my mobile traffic actually gets redirected with plugrush then my mobile traffic with juicy ads does...but you also sell A LOT more mobile traffic then I do. $7.50 is about the average I'm getting with Plugrush too, the past two days Juicy's eCPM has gotten a little bit better for me though...just sucked to see it get down into the $3-$4 range (even had a $2.75 day) because I loved Juicy Ads.

Was this today btw? I noticed they switched over to being a full day behind in stats now. Like 4-11-12 stats won't show up until 4-12-12 midday

The Plugrush stats are for yesterday 4-11-12, those stats just finally showed up at like 1am 4-12-12.

The JuicyAds stats are for 4-8-12, which is the last full day I sent to them.

I spoke to someone from Plugrush on ICQ about how I should use them while still retaining all my leftover redirects. I was still using the widget to redirect mobile. So they told me to use the new mobile redirect script they have that uses a return URL and that's what I used. The stats ended up being worse than when I used their widget and cookies to send raw redirects (leftover) elsewhere.. using the widget I was still able to retain 22,493 leftover redirects. I'm really clueless what happened to all the leftover I usually have. But now that I'm back using JuicyAds everything looks normal again already.

ahh okay well those are some nice stats for a full day at juicy even with low ecpm, fuuccck save some buyers for the rest of us! :1orglaugh anyways would be good to hear from plugrush about what happened with your redirects I'm sure others would be curious as well.

Here's my CPM for 4/10:

Juicy - $8.52
PlugRush -$12.30

Here's mine for 8/11

Juicy - $5.9
Plugrush - $8.6

I think eCPM's are really pointless unless JuicyAds/Plugrush are buying every single redirect you have, and even still they are pointless because both of them have a different amount of buyers and so you will sell different amounts at each. The only thing worth looking at is the total $$ made overall. I'm really not sure why I have such a huge amount of leftover redirects, but I urge everyone to run a test (using your own stats not a sponsor) and see exactly how much leftover redirects you have and make sure you're monetizing every redirect.

CPM is actually the most important thing to consider. It is by no accident that I'm getting a 50% higher CPM.

Why would an eCPM matter when 1 buyer is paying $5 eCPM and buying 5,000 redirects ($25) and buyer 2 is paying $6 eCPM and buying only 4,000 redirects ($24)? The total amount of $ made for the day is more important. And even more important than that is monetizing your leftover redirects and then making sure you are using the right 1st buyer that will allow you to retain all your leftover redirects. The overall amount made from all of your redirects is the only thing that matters. If I were to stick with Plugrush who's eCPM is FAR higher than JuicyAds, I would be making a HUGE mistake.

Anyway, why do you think you're getting a 50% higher eCPM?

I'm selling more redirects through Plugrush then Juicy which is why I'm sticking with Plugrush for now. That really sucks though in your case and I hope Plugrush can give you a straight answer on that. I agree with you on everyone should do their own tests to see which is selling more of their redirects/average ecpm/etc and go from there.

It's pretty nice that we at least have some options now concerning the easy selling of mobile redirects with Juicy Ads and Plugrush. I'm interested to see if any other companies start doing this? Or do they do it already? I saw Exoclick has a new mobile publisher section but I couldn't find anything on redirects with them.

Do you have an email?

Actually much more than 50%...

Juicy

You - $3.94
Anexsia - $4.64
Me - $8.52

PlugRush
You - $7.50
Anexsia - $8.90
ME - $12.30

Yeah I saw that, but I was asking why do you think we're getting such a higher rate with Plugrush? More advertiser competition there? Higher bids? Higher minimum bids? I'm not sure, I don't buy mobile from either one.

Regardless, I explained why eCPM shouldn't really be the thing to look at as far as making sure you are getting the most money for your mobile traffic. If you are making more with Plugrush and they are buying more redirects than JuicyAds that is great, but others may not have the same outcome and they could be making more money selling to the buyer who pays less, so eCPM is nearly pointless.

Do you know how much mobile traffic you have leftover that doesn't get sold to JuicyAds or Plugrush? That is more important even that eCPM.

I guess we'll just have to agree to disagree about the CPM thing.

I also don't think it's a good idea to redirect 100% of your mobile traffic if you get a fair amount of search traffic. I'd rather redirect 50% of my mobile traffic at a $15.40 CPM (yesterday PlugRush) than 100% at a $10 CPM even though the latter pays more in the interim as I have good mobile themes with targeted banners.

So you care about your visitors and would rather make less money and not redirect your targeted traffic to something they aren't looking for.. cool, nothing wrong with that.

But about the eCPM, there really is no argument or agreeing or disagreeing, whether you send 50% of them or 100%. Simply put, the eCPM is cool to look at but it's very useless. What matters is how many of the redirects you send are bought and how much you make overall from the amount that is bought, not how much you make per redirect. Not every redirect is bought, and some buy more redirects than others, and that is where the eCPM becomes a useless tool. I really don't see where the argument is..

I guess I'll ask again, do you know how many leftover redirects (return URLs) you have that JuicyAds/Plugrush do not buy? Maybe you have 0, which would be pretty surprising to me. But hey, learn something new every day.

I agree Jakez. eCPM alone isn't all you should care about. The percentage of traffic being sold is ofcourse also a key factor. But a high percentage of traffic sold combined with a high eCPM is what we should aim for. We're working on getting a htaccess redirect option available.

You're all mixed up.

When I mentioned 'search traffic', what I meant was the type of traffic that a site receives when a surfer visits a search engine website such as Google in the hopes of finding that which they seek. The entire foundation of everything that Google is built upon stems from their ability to have the most accurate and user friendly search engine. While I haven't bothered to research the potentially negative seo impact of a mobile redirect, I imagine that it's something Google might start cracking down on at some point because redirecting surfers to somewhere other than what is indicated on the search results page decreases the accuracy of their multi-billion dollar product.

Not only that, but there are social media implications. Over 60% of Twitter users access the site via their mobile device. If you have nice sites that which people like and subsequently tweet out and share with followers or if you hope to get re-tweets from various babes or whatnot, it's probably beneficial that they be able to access the site. At least on their second attempt b/c if they get redirected the first time, there's a good chance they'll try to reload the page.

And while CPM is admittedly imperfect, there's a reason it's been the most widely used form of measurement for pretty much all types of advertising since the advent of mass media buying. You just don't understand it's usage.

Anyway, I'm not trying to infringe upon your right to be wrong or anything like that, so let's just agree to disagree.

I've switched some sites to Plugrush. I like Juicy's system a little better but the difference in the rates is too significant to ignore. I agree that the primary factor to watch is $/per redirect and ideally you want a way to track the real number of redirects you are sending rather than just the numbers they are reporting.