Overture, kanoodle... are they still worth it? - GoFuckYourself.com

wethoney · 02-07-2003, 10:14 AM

with decent keywords becoming rediculously priced are they worth it anymore? What's the average conversion rate these days?

1:20...50 ..more?

Raph · 02-07-2003, 10:20 AM

average rate depends solely on your overall marketing .. starting with the title and description of your listings

it might still be worth it for some people .. like hosting companies who can make ten even twenty-fold the click cost in a month or two with new customers

but with sponsors .. I don't know, it's expensive and every listings appear to be the same damn thing : sponsors

JeremySF · 02-07-2003, 11:29 AM

My personal opinion....the ROI doesn't justify the cost.

besterman · 02-07-2003, 11:54 AM

The return on investment curve shifts the longer you run the campaign (from my experience). That is, the longer the same ad runs, the higher the ROI, the shorter it runs, the lower the ROI (all other variables being equal)

02-07-2003, 10:14 AM	#1
wethoney So Fucking Banned Join Date: Sep 2002 Location: Los Angeles Posts: 1,032	Overture, kanoodle... are they still worth it? with decent keywords becoming rediculously priced are they worth it anymore? What's the average conversion rate these days? 1:20...50 ..more?

02-07-2003, 10:20 AM	#2
Raph Confirmed User Join Date: Feb 2003 Location: Montreal Posts: 439	average rate depends solely on your overall marketing .. starting with the title and description of your listings it might still be worth it for some people .. like hosting companies who can make ten even twenty-fold the click cost in a month or two with new customers but with sponsors .. I don't know, it's expensive and every listings appear to be the same damn thing : sponsors __________________ Raph

02-07-2003, 11:29 AM	#3
JeremySF Confirmed User Join Date: Dec 2002 Location: San Francisco Posts: 1,236	My personal opinion....the ROI doesn't justify the cost. __________________ ICQ: 176050593 / AIM: JerSF2000 "Love is the answer - but while you're waiting for the answer sex raises some pretty good questions." ---------------------------------------------

02-07-2003, 11:54 AM	#4
besterman Confirmed User Join Date: Jan 2003 Posts: 623	The return on investment curve shifts the longer you run the campaign (from my experience). That is, the longer the same ad runs, the higher the ROI, the shorter it runs, the lower the ROI (all other variables being equal)