all these gurus are just marketing fakes. they have spent thousands building huge mailing list and writing professional add copy to get people to buy their stuff. they pray on people who want the easy life and dont want to work for it. Nothing can be done for an hour a day at first.
Dan Kennedy & Bill Glazer (you already mentioned them)
Jay Abraham
John Carlton
Gary Halbert (RIP)
Younger guys:
Frank Kern
Eben Pagan
Mike Filsaime (former used-car salesman, he'll spam you to death )
Jeff Johnson
Jeff Walker
Rich Scheffren
Probably a whole bunch more, both oldschool and younger ones I can't remember right off the bat. But many will just regurgitate what the above have to say, albeit with a twist on it.
If you want more pointers on whom to check out first and what to look for, feel free to hit me up on ICQ (1566665).
Whitehat is for chumps
If you don't do it, somebody else will - true story!
Seth Godin's primarily a theorist. Sure, he may have some real-world experience, but primarily from writing books. The guys I mentioned would wipe the floor with him any day of the week, when it comes to making money first-hand from marketing.
Whitehat is for chumps
If you don't do it, somebody else will - true story!
Dan Kennedy & Bill Glazer (you already mentioned them)
Jay Abraham
John Carlton
Gary Halbert (RIP)
Younger guys:
Frank Kern
Eben Pagan
Mike Filsaime (former used-car salesman, he'll spam you to death )
Jeff Johnson
Jeff Walker
Rich Scheffren
Probably a whole bunch more, both oldschool and younger ones I can't remember right off the bat. But many will just regurgitate what the above have to say, albeit with a twist on it.
If you want more pointers on whom to check out first and what to look for, feel free to hit me up on ICQ (1566665).
The ones that making their money and not trying to sell a 9.99 e-book
Some of those ebook guys make what I would love to only dream about making...so I hear. Some of them must be. Someone has to be making money in ebooks.
Seth Godin's primarily a theorist. Sure, he may have some real-world experience, but primarily from writing books. The guys I mentioned would wipe the floor with him any day of the week, when it comes to making money first-hand from marketing.
Dan Kennedy & Bill Glazer (you already mentioned them)
Jay Abraham
John Carlton
Gary Halbert (RIP)
Younger guys:
Frank Kern
Eben Pagan
Mike Filsaime (former used-car salesman, he'll spam you to death )
Jeff Johnson
Jeff Walker
Rich Scheffren
Probably a whole bunch more, both oldschool and younger ones I can't remember right off the bat. But many will just regurgitate what the above have to say, albeit with a twist on it.
If you want more pointers on whom to check out first and what to look for, feel free to hit me up on ICQ (1566665).
Normally I would agree with you. But not in this case.
See, by the time it occured to Seth that there's such a thing as "permission marketing", people like Gary Halbert and Dan Kennedy had already been doing it practically for decades. Not only them, but others before them had been doing it for decades. AND it had already been written about countless times.
Then, one day (in our time) along comes Seth Godin and it FINALLY occurs to him: "Shit, if I got their permission to sell to them, I'd sell more! What a nifty concept!" But instead of actually trying it out, he decides to write a book about it and let the publisher market and sell it.
Whitehat is for chumps
If you don't do it, somebody else will - true story!
[QUOTE=trevesty;18680172]The only person I'd call a "guru" doesn't spam his mailing list and other avenues. [QUOTE=trevesty;18680172]
You mean someone who likes leaving money on the table?
What is your understanding of "spamming" your e-mail list? Sending mails daily, twice a week, weekly? What if the list you have actually WANTS your "spam"? If it really were "spam" then you'd see a shitload of people opting out. The REAL "gurus" split-test this continually, and come up with the most profitable balance between unsubscribing and sales volume.
Originally posted by trevesty
He's more of a media buyer these days, though.
Yes, to increase his list.
Originally posted by trevesty
There's a good chance he's behind a lot of the dieting/fitness ads you see on Facebook.
Yes, to increase his list.
Whitehat is for chumps
If you don't do it, somebody else will - true story!
anyone sharing their great secret, has already used it all up, beat it to death and is now selling it to the next idiot, while they wait for their next big scheme to pop into their heads.
if any one truly knew an easy way to get rich they would drive it like the own it, not share it with a bunch of uncreative people on the internet.
Some of those ebook guys make what I would love to only dream about making...so I hear. Some of them must be. Someone has to be making money in ebooks.
[QUOTE=DamageX;18680308][QUOTE=trevesty;18680172]The only person I'd call a "guru" doesn't spam his mailing list and other avenues.
Originally posted by trevesty
You mean someone who likes leaving money on the table?
What is your understanding of "spamming" your e-mail list? Sending mails daily, twice a week, weekly? What if the list you have actually WANTS your "spam"? If it really were "spam" then you'd see a shitload of people opting out. The REAL "gurus" split-test this continually, and come up with the most profitable balance between unsubscribing and sales volume.
Yes, to increase his list.
Yes, to increase his list.
He has his own website where he does all of "that"... the typical John Chow stuff. I believe he sends an e-mail out every 2 weeks or so... and yes, he makes more than most just from that. IIRC, he started doing that at the recommendation of John Chow.
Doing media buys to landing pages with the offers ONLY to increase his mailing list?
I understand you're describing 99% of the mainstream marketers out there who make bank, but this guy makes enough money without that that it's really not necessary or worth his time. He's mastered the art of media buying.
Doing media buys to landing pages with the offers ONLY to increase his mailing list?
I understand you're describing 99% of the mainstream marketers out there who make bank, but this guy makes enough money without that that it's really not necessary or worth his time. He's mastered the art of media buying.
You're apparently too retarded to understand this. Relying on media buying alone is a dangerous strategy. The traffic can dry up at any time, competitors can bid up the prices, the traffic can stop converting, you name it. Once any of these happen, you're up shit creek without a paddle. Having a solid list, on the other hand, allows you to keep selling even without an infusion of outside traffic.
Anyone doing media buys and NOT increasing their list (with or without selling something at the same time) is exposing themselves to more risk then necessary AND leaving long-term money on the table. Sure, you can argue some media buyers do really well, for the time being, and they need not build a list. But that doesn't negate the fact that they could be making much more, for a much longer time, if they were to keep building their list at the same time.
Whitehat is for chumps
If you don't do it, somebody else will - true story!
Normally I would agree with you. But not in this case.
See, by the time it occured to Seth that there's such a thing as "permission marketing", people like Gary Halbert and Dan Kennedy had already been doing it practically for decades. Not only them, but others before them had been doing it for decades. AND it had already been written about countless times.
Then, one day (in our time) along comes Seth Godin and it FINALLY occurs to him: "Shit, if I got their permission to sell to them, I'd sell more! What a nifty concept!" But instead of actually trying it out, he decides to write a book about it and let the publisher market and sell it.
If you are that good at marketing you would not be selling your skills you would be making money from them.
I've found that it's really difficult to truly know what is going on in everyone's lives which makes really hard to know exactly why it is that people are doing what they're doing.
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