Yes we do press releases among other social media to build links. The authority of the site does get passed through the links. I'm not really sure what you mean by more or less Page Rank. In comparison to what? Either way, part of linking building is diversification. Press releases should be thrown into the factor among other link building mediums.
I also wanted to point out, that you don't have to have the Press Release point directly to your money site you can do something like bellow.
Social Bookmarking > Press Release > Social Media > Money Site
or
Social Bookmarking > Press Release > Social Media >
Social Bookmarking > Article Directory > Social Media > Money Site
Social Bookmarking > Web 2.0 Profiles > Social Media >
Yes we do press releases among other social media to build links. The authority of the site does get passed through the links. I'm not really sure what you mean by more or less Page Rank. In comparison to what? Either way, part of linking building is diversification. Press releases should be thrown into the factor among other link building mediums.
What I meant is passing on more or less "JUICE" or "PR" whatever you want to call it.
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