Mutt posed a good point. Is there an affordable solution to the decline ip paysite sales?

I think the idea virus and purple cow are his best books. I love that guy.

I'm starting Purple Cow after I finish Poke the Box

Thats funny. I don't have that book. I will find the audio and listen to it in the car. I swear, i've never read any of his stuff. I think many of the points I was trying to make should be common sense, but for most people in adult, they don't seem to be. Clarity, consistency, continuity etc.

Over the years, i've made some concrete guidelines for myself for building landing pages and sites and have learned to follow a very simple set of rules that work well. As Shap pointed out, I also began to realize that nothing has changed with that. From time to time, I forget that we are really only dealing with the very basics of marketing and sales, not a unique product in a new and unique medium with its own set of complicated rules as we tend to like to think. However, within those guidelines I have of course, all of those elements still require quite a bit of experimentation, testing, tweaking, tuning etc to get them dialed in with each new site/offer. I try to be as diligent as possible in following processes, site/page structure and design, evaluating the user experience/heuristics, making sure there is consistency throughout with user controls, design elements etc etc etc. Every little detail matters. Someone like Sly can vouch for the fact that I rarely underthink things

For someone like Paul to be telling people how to sell porn is absurd... He can't do it. That's why he is a failure and living off of pensions, not his 34 years of content. He may as well be spending his time telling CERN how to find the God Particle... or babbling to the physics community about how he's worked out String Theory and how the worlds greatest mathematical and physics minds are doing it wrong in physics... or screaming at squirrels in the park.

A great video, a great photo, a great smile etc are all just teeny tiny pieces of a much larger success equation and they certainly aren't the deal breakers.

Content is not king.

Content is important.

Great content doesn't overcome shitty marketing and a horribly laid out site/sales process.

Understanding ones traffic, marketing and sales will however overcome poor content (though not retention)... not to mention that traffic will pay for a whole lot more.

People chase traffic. They do not chase content. You can make sales with no content and just text links to sales pages if your offer is well done, well laid out and credible to the surfer.

This is where most people fail.

Bang Bus succeeded because people believed it was real for the longest time.

Yeah, thinking back, I always had people asking me if it was real.

But people break that most basic rules when it comes to credibility with a litany of absurd claims that are not credible "the most beautiful", "the best", "the Internets biggest", "the most popular XYZ online" (or whatever) thinking those claims are a benefit but they are really a negative. You're a surfer, i'm a surfer. You know better. I know better. Others know better.

Webmasters don't seem to know better

Thats what "All Marketers Tell Stories" covers and explains really well.

Thanks man! I will check it out for sure. It's always possible to learn more or gain new insights. I am always leery of marketing books because it always seems to be different ways of saying the same stuff... same with management/leadership. Same materials, just a new parable or example. I went through a phase where I was trying to learn and absorb everything I could and then realized all the "best sellers" tended to be very much like the previous best sellers. But Godin is certainly a very credible author, the videos I remember watching were very interesting and thought provoking. Definitely gave me a lot of food for thought.

Not when selling porn content. You can send traffic to a site for them to make a sale with their content. Sending traffic to a porn content site which has no content, ain't going to make you a lot of money.

Today the sites with the most traffic and sales have it for one reason. They have tons of content. It's free but the surfers are coming in the numbers they do because of the amount.

Surfers come to online porn for content. 999 out of a 1,000 will get moved around as traffic by content. 999 out of 1,000 of those who click a link will do so because of content.

999 out of 1,000 will pay based on the content they see on the tour.

1,000 out of 1,000 will stay a member because of the content inside the members area. They will then go on to buy from another site based on their satisfaction of the way they have been supplied with content in the past.

Yes you can't sell the greatest content with no traffic. You can't sell the greatest traffic with no content.

Yes you can sell bad content with good traffic. But you're an idiot if you do because you're losing money. To make the best ROI on your traffic you send it to the best converting/retaining sites. Which is usually based on

CONTENT.

We've been running online porn according to the idiots who think content is second to traffic for 12 years and watched sales decline against the numbers we're trying to sell to.

Now we see them plummeting and you guys are still trying to convince yourselves that traffic and marketing is more important than supplying the customer what he really needs and what 10,000 others can't do the same.

NoWhErE did the content or the words that sent the surfer to the site convince them it was real?

Thank you, proves my point. They bought because of the content.

When an industry thinks giving 1,000s as much as they want is called selling. Sou know something is wrong. When the product is a 20 minute high and they want to sell a months supply of it with the free model. You know some thing is very wrong.

now you can sit here and lick each others balls and asses till the sun goes down. But while you do, millions are getting off for free on content while you try to give more away. To get 1-5,000 or what ever, from these 1,00s to actually buy a months membership.

Thank you marketing Dept. Instead of selling to more you now sell to less.

Will look into this. That might be very possible.

Paul, there is no "we". You have yet to demonstrate that you know anything at all about sales or that you've ever ran a pay site successfully, or even how to sell porn to a surfer. At best, you can make the case that you can get a model to feel comfortable when you shoot her. That's about as far as your credibility goes.

You have yet to demonstrate why you have any credibility at all in commenting on paysites or sales since you have neither. Erm... well, you have a few paysites that look like they were designed by an idiot and that clearly do not convert traffic.

No one in adult thinks you have credibility except you. You're a failure, no one is basing pay sites around your 34 years of content or giving you rave reviews. Not even you. You live off of government pensions, not 34 years of shooting content or pay site sales. You don't live off of content sales.

Stop embarrassing yourself.

gallery traffic from shitty filler content on long forgotten and neglected tgps is not "sales" or "revenue" dumbass.

Do you buy bottled water because of the content or because of the idea that bottled water is better than tap water?

Fact is there is no difference, water is water. You were sold some nice words that made up a nice story that makes you feel better about drinking water from a bottle.



Does the surfer stay purely for content? No. Most porn is the same shit. In & Out, Cumshot, End Scene. What they stay for is the fantasy they can create in their minds. Thats what the wording and presentation (aka marketing) is for and thats whats keeping them there. If you can promise something that interests the surfer and then deliver on your promise, you're set.

I think the delivering on the promise is where it all happens. And that is what Paul is saying.
Problem is he is completely discounting all other factors.

Yeah...porn pretty much does sell itself..BUT, even before piracy and sites like pornhub, etc showing full scenes to millions of people a day...you STILL had to compete with other paysites for sales.

And yeah, that's where "marketing" came in and still does.

And there are a lot of different approaches.
Some guys are real successful crunching numbers, analyzing stats, A-B testing, making slight tweaks to text and/or graphics, etc.
Other guys are real good with having a "feel" for what works and doesn't work.

It's just a different way of doing things. But I've seen people have great success both ways.

And of course there are TONS of guys who think they know how to "market" that haven't got a clue. And it's easy to pick them out as they have nothing to show but a lot of talk.

I don't think that Paul is an expert at the marketing aspect. But I think he has a valid point that a lot of paysites are going to have to up their game as to what they are offering the consumer.

Of course he's taking the argument to the extreme to piss people off.
After all...he IS the GFY Troll Of The Year.

But no matter what Paul says or does...he'll never get any disrespect from me.
I'm in the PORN business. And 90% of the people on GFY have never even BEEN to a porn shoot. So Paul has my respect as a guy who actually DOES it (or in his case DID it for many years).

Marketing? Not so much.
But he's as good at marketing as the majority of broke ass losers on GFY for sure. lol

stop calling paul a troll. he sincerely believes in this shit he spews. shows how out of touch adult is with popular trends that he is called a troll ...