Quote:
Originally Posted by chaze
(Post 18380515)
Thanks for the details, the logo and footer will be changed for sure, also the images are stock photos and will be replaced with customer images and testimonials. Maybe one shot of the employees and if we found the right person a spokes model.
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Doesn't matter if it's actually stock shot or it LOOKS like it's stock shot. Having pictures of people answering the phone and smiling, having pictures of server racks, having pictures or ANYTHING that another hosting company has on their site is boring.
Have pictures of things that people NEVER have on a hosting site. Thing different.
What if you could abstractly suggest your key strengths via beautiful, unusual photography?
Say one of your points is that people stay with you for a long time. How else could you illustrate that point? Some ideas off the top of my head
- stone henge
- elderly dog and strong looking war veteran walking on the beach
- someone riding in a classic car
Take a look at firstdirect.co.uk, an online bank, that uses interesting imagery.
Quote:
Originally Posted by chaze
(Post 18380515)
Your right, the grammar is not checked and added by someone that does not speak English as a first language lol it just based on a conference call to our head designer. We will edit that as we go.
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I'm not really sure 'as we go' suggests a quality company. It would cost very little to get someone to go over it and make it look like you are serious.
Quote:
Originally Posted by chaze
(Post 18380515)
Good point but I also think you could also swap the logo with any host and no one one know lol expect for maybe that host with the cows in the background. We don't have a pig or a moon for branding just our name and logo and we are o.k. with that.
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That wasn't my point. Sorry I am not explaining it well. My point was the site looks generic. It looks the same as every hosting site. My suggestion from a marketing point of view is that you should strive to create something that is DIFFERENT. Something people will talk about. Something striking and interesting. If I could swop out the logo with your site and another hosting site and no one would know, then your site is a stereotype.
Quote:
Originally Posted by chaze
(Post 18380515)
Our target is long term customers not people trying to get a free month promo.
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I can't remember suggesting your target market was people wanting to get a free month. I suggested that your target market will already have a host they have been with for some time. The role your marketing needs to play is to persuade that person who is probably happy with his host WHY they should consider switching and why they should switch to you.
Quote:
Originally Posted by chaze
(Post 18380515)
We want people that want a long term partner that will be there every step of the way.
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People that want a long term partner already have one. IMHO, you're not after newbs that want a shared box. You are after experienced pros.
And experienced pros already have a host. That they are probably happy with.
Quote:
Originally Posted by chaze
(Post 18380515)
Thanks again for the feedback it is in the baby phase of the new design and needs lot's of love. :thumbsup
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Pleasure.