its probably not his site, but one of these "brokers" that do the link trade deals. they use lazy fucks from 3rd world countries to run a lot of these operations and the guys dont even bother checking the sites before they send emails, they just use a tool that looks for other sites with similar keywords.
Dude's just advance planning and knowing yoru creampie viewers will eventually give their GF/Wives a creampie surprise, land her pregnant and eventually need to buy baby stuff.
mr creampie fan will stumble on your site, see the baby accessories ad. It'll hit him like a brick in the face. "Fuck, right.. she's pregant now.. well let's lookie loo and see some accessories"
Gotta give the man some credit.. or I need to stop smokin ganja... one of the two anyways
actually, I see what he's doing. Actually very smart for serps . . benefits him nicely by the way he has that linkback of yours on his site setup. You will get a nice little boost too provided he's got some nice internal linking gonig to that custom page until his site becomes full of non-relevant links on a network like this.
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