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-   -   would this pricing strategy work for a new paysite with never before seen content? (https://gfy.com/showthread.php?t=1026361)

tony286 06-14-2011 07:41 AM

Cheap doesnt sell, good sells. If they like the content they will buy it. Go to clips for sale they sell clips all day long.One clip could be $30 for 30 min.

TheDoc 06-14-2011 07:45 AM

Quote:

Originally Posted by dyna mo (Post 18215039)
much appreciated! what would you call downloads and streams instead? i think this is really a good way to sort this out. :thumbsup

Simple names: You watch a movie, you play a video, you view a clip.

Full Scene or Movie
High Def or Big (fast internet)
Normal (most people)
Small (slower internet)
Clips (very slow internet)
Smart Phone or Phone Type

High Def is not a selling feature, it's a standard of quality that is 'visually' seen. You don't need to tell a person it's HD, they should be able to see it.

Things like 900 bit rate, x frames, the word quality, wmv/stream/mpeg, are all useless words. Put together a F.A.Q. for those that know wtf that stuff means and if they actually care....

dyna mo 06-14-2011 07:50 AM

Quote:

Originally Posted by tony286 (Post 18215043)
Cheap doesnt sell, good sells. If they like the content they will buy it. Go to clips for sale they sell clips all day long.One clip could be $30 for 30 min.

when you say cheap, are you referring to cheap production or cheap pricing or both? :)

while i can see from others' experiences that $29.95 is the sweet spot, my concern is trying to charge $29.95 right out of the gate. but i guess that's what most all new sites do, regardless of the amount of content they launch with eh?

as long as i keep updating 2x a week right. i can see the value there.

dyna mo 06-14-2011 07:56 AM

Quote:

Originally Posted by TheDoc (Post 18215050)
Simple names: You watch a movie, you play a video, you view a clip.

Full Scene or Movie
High Def or Big (fast internet)
Normal (most people)
Small (slower internet)
Clips (very slow internet)
Smart Phone or Phone Type

High Def is not a selling feature, it's a standard of quality that is 'visually' seen. You don't need to tell a person it's HD, they should be able to see it.

Things like 900 bit rate, x frames, the word quality, wmv/stream/mpeg, are all useless words. Put together a F.A.Q. for those that know wtf that stuff means and if they actually care....

much appreciated, but a question re:
Quote:

Simple names: You watch a movie, you play a video, you view a clip.
i don't see the association with free or cost here?? as i read your previous comment (download v. stream) one has a upsell price & one does not. how does this fit with
watch a movie
play a video
view a clip?

or am i not understanding what you are saying?

:thumbsup

Jman 06-14-2011 08:05 AM

Quote:

Originally Posted by DWB (Post 18212814)
I know everyone has different experiences, but I've tried a lot of different price points and got LESS sales the lower I dropped the price. I actually get MORE sales at $29.95.

- It is exclusive content and not a saturated market.
- I also didn't see any increase in rebills when I lowered the price of rebills. It seems no matter what I do, rebills generally stay the same.

Regarding downloads... I'd love to see the entire industry do away with them but it will never happen. One method that seems to do OK is have your stream the highest quality you can give them, lock it down from rippers, and have a much lower quality download for those who *must* have it.

Also... don't take advice from anyone who doesn't have skin in the game. A lot of people will talk out of their ass and tell you what will and will not work, and that you are wasting your time, and they have no idea what works or doesn't. I've gone a year without a single video (new scene) showing up on a single tube, and only a few have shown up on cyber-lockers and torrents. You CAN cut your piracy down a lot, maybe by 80% - 90%. Don't let anyone tell you differently.

At this stage in the game, be it a locked down stream, DRM or whatever method you use, if you don't do something, you can guess where that road will lead. You won't beat piracy, but you can kick the shit out of it. But that is only one plague that is ravishing the industry right now.

Hell of a good post :thumbsup

tony286 06-14-2011 08:07 AM

Quote:

Originally Posted by dyna mo (Post 18215066)
when you say cheap, are you referring to cheap production or cheap pricing or both? :)

while i can see from others' experiences that $29.95 is the sweet spot, my concern is trying to charge $29.95 right out of the gate. but i guess that's what most all new sites do, regardless of the amount of content they launch with eh?

as long as i keep updating 2x a week right. i can see the value there.

Im talking about price of membership.:)

TheDoc 06-14-2011 08:16 AM

Quote:

Originally Posted by dyna mo (Post 18215076)
much appreciated, but a question re:


i don't see the association with free or cost here?? as i read your previous comment (download v. stream) one has a upsell price & one does not. how does this fit with
watch a movie
play a video
view a clip?

or am i not understanding what you are saying?

:thumbsup

The download vs. stream is more about the selection of words used. Download doesn't mean store it on your hard drives, it means download to watch it, play it. A normal event to make a video start working....

It's a paysite, it all costs money.. If you don't tell the surfer on the tour that they can download to own the videos, then they don't expect it in the members area.

Just offer a download to own or download to your pc link, that charges more for the option within the member areas directly, for each video... Sell them whatever quality THEY want.

dyna mo 06-14-2011 08:16 AM

Quote:

Originally Posted by tony286 (Post 18215114)
Im talking about price of membership.:)

i see, so you are saying price point is not an incentive to buy. thx for the clarification. :thumbsup

kristin 06-14-2011 08:17 AM

Quote:

Originally Posted by TheDoc (Post 18215050)
Simple names: You watch a movie, you play a video, you view a clip.

Full Scene or Movie
High Def or Big (fast internet)
Normal (most people)
Small (slower internet)
Clips (very slow internet)
Smart Phone or Phone Type

High Def is not a selling feature, it's a standard of quality that is 'visually' seen. You don't need to tell a person it's HD, they should be able to see it.

Things like 900 bit rate, x frames, the word quality, wmv/stream/mpeg, are all useless words. Put together a F.A.Q. for those that know wtf that stuff means and if they actually care....

I don't necessarily agree that they can spot it. We have movies that are labeled HD that aren't fully HD :) and surfers don't complain. They get played and purchased just as much as our true HD.

TheDoc 06-14-2011 08:23 AM

Quote:

Originally Posted by kristin (Post 18215142)
I don't necessarily agree that they can spot it. We have movies that are labeled HD that aren't fully HD :) and surfers don't complain. They get played and purchased just as much as our true HD.

Aye, I didn't mean it like they could see the difference between HQ and HD. More that if your videos are good quality, it can be seen without putting an HD stamp on everything.

They don't care, as long as it's good quality.


And on related rant... this is what I hate about 99% of review sites, they lower ratings for non HD videos or lower bit rates (that have small file sizes but very good quality) when the surfer has no clue and actually likes what you offer.

tony286 06-14-2011 08:24 AM

Quote:

Originally Posted by kristin (Post 18215142)
I don't necessarily agree that they can spot it. We have movies that are labeled HD that aren't fully HD :) and surfers don't complain. They get played and purchased just as much as our true HD.

I think the industry gets more excited about hd than the surfer actually does. I think if the scene is hot and everyone looks like they are into it not there to pay the rent. It could be shot on hi 8 and it would sell.

alias 06-14-2011 08:25 AM

I want to see the never before seen contents.

dyna mo 06-14-2011 09:47 AM

Quote:

Originally Posted by alias (Post 18215162)
I want to see the never before seen contents.

i'll post a ton but i want to get more shot before i do. some folks in this thread have seen some teaser images and the initial site tour and have given some good input for how to go forward with it. re: the never before seen content and paul's comments earlier as well, i'm not trying to suggest i've reinvented the porn wheel here and come up with a niche that involves a brand new sex act.

what i am doing is focusing on a specific act and trying to present it in the way that excites me. when i go through my personal porn stash, i see themes, this is one of those themes and when i've tried to find sites totally dedicated to this specific theme, there are none.

ilnjscb 06-14-2011 10:16 AM

Who is a one stop shop for that lockdown technology? Is there an expert who can set all that up for an existing site?

alias 06-14-2011 10:30 AM

Quote:

Originally Posted by dyna mo (Post 18215328)
what i am doing is focusing on a specific act and trying to present it in the way that excites me.

Because of this you will be successful with the site. :2 cents:

dyna mo 06-14-2011 11:13 AM

Quote:

Originally Posted by alias (Post 18215442)
Because of this you will be successful with the site. :2 cents:

hey, thanks for that eh,
that's what my hope is.

the truly hard part is capturing that on film! although i am making good progress getting that sorted out. we'll see.

:thumbsup

DWB 06-14-2011 12:09 PM

Quote:

Originally Posted by ilnjscb (Post 18215413)
Who is a one stop shop for that lockdown technology? Is there an expert who can set all that up for an existing site?

Borked (Andy) was THE MAN but he is MIA. Not sure what happened to him. :Oh crap

dyna mo 06-14-2011 12:11 PM

Quote:

Originally Posted by DWB (Post 18215655)
Borked (Andy) was THE MAN but he is MIA. Not sure what happened to him. :Oh crap

i recall he had posted about an embedded video solution, or whatever it would be called, he's MIA eh?

DWB 06-14-2011 12:17 PM

Quote:

Originally Posted by TheDoc (Post 18215159)

And on related rant... this is what I hate about 99% of review sites, they lower ratings for non HD videos or lower bit rates (that have small file sizes but very good quality) when the surfer has no clue and actually likes what you offer.

:2 cents:

IMHO most review sites have their head totally up their ass.

They penalize good for bit rates or for having only streaming videos, even if it looks great, yet reward sites that completely steal their content or fuck surfers around.

DWB 06-14-2011 12:22 PM

Quote:

Originally Posted by dyna mo (Post 18215663)
i recall he had posted about an embedded video solution, or whatever it would be called, he's MIA eh?

Andy really knows his shit but he sort of disappeared. I saw he comes here to read sometimes but that's it. Damn shame really. :Oh crap

He set up the encrypted stream with a security token on some of my sites. You flat out can not rip the stream. If you want it you have to use a screen recorder to get it, and people are really not doing that yet contrary to popular belief and GFY opinion. Sooner or later maybe they will, but I think it's more hassle than it's worth.

harvey 06-14-2011 12:42 PM

Quote:

Originally Posted by dyna mo (Post 18214045)
super solid input everyone, thank you!

harv, email sent.

:thumbsup

replied :thumbsup

ilnjscb 06-14-2011 05:09 PM

Quote:

Originally Posted by DWB (Post 18215655)
Borked (Andy) was THE MAN but he is MIA. Not sure what happened to him. :Oh crap

That sucks

Paul Markham 06-15-2011 03:58 AM

Quote:

Originally Posted by dyna mo (Post 18214991)
i mean this is content that i have shot and will continue to shoot going forward, that fills a niche that i have yet to see done properly or focused on in any site. there are bits & pieces here and there, but it has not been focused on as a kink.

you shouldn't be so negative, with that attitude you won't sell a lot of your adult photography e-books.

That's very much of a politicians answer. I appreciate your reluctance to tell everyone and I would do the same if I had an idea.

Here's a few things to think about.

If it's a niche you really understand and can shoot it well, then go for it. If the content is really good and different enough, people will pay for it. We sell more memberships to a site with content I shot in 1980s and 90s than we do with the newer stuff.

It has nothing to do with HD, traffic, blah blah. It's content that isn't anywhere else. Retro hardcore is, this stuff isn't.

Then to the devotees of this twist of porn that you have in mind will pay for it. Niche devotees are less likely to pirate and as there are less of them, the piracy and price issue isn't important.

For 12 years online porn has played with prices (the proof is in this thread) up and down, the lower you go the less affiliates will push. The higher you go the more people who will see it as just over priced. The illusion that the price effects peoples perception of the site's content is BS. The last thing they see is the sign up and pay page. If you haven't convinced them the site is worth the price offered, then they won't buy what ever the price.

The problem is how much can you adjust the price and stay in profit. And then is it enough to convince someone?

Offer the customer something he can't say no to and you can charge what you like. Offer him the same everyone else offers. Then all you can do is play with prices or compete to get affiliates to send traffic.

My attitude is shaped by working in online porn for 15 years. The question is, is my attitude right?


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