Google Adwords. Someone please explain. - GoFuckYourself.com

stocktrader23 · 01-25-2003, 09:59 AM

Ok, I haven't used adwords since around 2001. I decided to go check it out and I see that they are now charging you only for click-thrus? Is this correct? When I first joined you paid per impression and $1000 bucks could go by in 10 minutes. Also, you are only getting charged per click thru what is the stress on CTR so much for?

Thanks for any help. I can't read anymore. Been up way too long.

Manga1 · 01-25-2003, 10:03 AM

Adwords is a big pain in the ass. Use Overture.

dav555add · 01-25-2003, 10:04 AM

You set your keywords, the you set your maximum bid per keyword, then Google tells you how much they estimate you would spend per 24 hours period, the you decide your daily spending limit. You also decide the geographical areas that will be able to see your ad. In some instance Google may drop your keywords if they do not have a high enough click through ratio.

WiredGuy · 01-25-2003, 10:08 AM

Google stresses their minimum 0.5% CTR ratio in order to keep listings relevant. If your fall below this ratio, your listings are removed and you are asked to change the ad copy until you can achieve this ratio. Secondly, your CTR ratio in combination with the max per click rate you set will determine where you rank among the competition. This model makes it different than Overture's model and since Overture's model is patented, a way for Google to not have to pay Overture (pending a lawsuit going on right now...). An interesting approach in my opinion, but I believe the 0.5% CTR is too high since these listings are rather small and shoved into the right side of the screen. I don't like Google for that since its too annoying if some listings go offline in the middle of a campaign because of the CTR ratio.

WG

dav555add · 01-25-2003, 10:10 AM

Quote:

Originally posted by WiredGuy
Google stresses their minimum 0.5% CTR ratio in order to keep listings relevant. If your fall below this ratio, your listings are removed and you are asked to change the ad copy until you can achieve this ratio. Secondly, your CTR ratio in combination with the max per click rate you set will determine where you rank among the competition. This model makes it different than Overture's model and since Overture's model is patented, a way for Google to not have to pay Overture (pending a lawsuit going on right now...). An interesting approach in my opinion, but I believe the 0.5% CTR is too high since these listings are rather small and shoved into the right side of the screen. I don't like Google for that since its too annoying if some listings go offline in the middle of a campaign because of the CTR ratio.

WG

That is absolutely true, it would be better if that was lowered to 0.1 or 0.2, but in our case, we run the same campaign all year long and use over 1500 keywords, so it does not hurt our campaign when a few keywords or keyphrases get dropped

Sama · 01-25-2003, 12:38 PM

"all year long and use over 1500 keywords"

Damn! What type of bill do you ring up each month from that many words day in and day out??

stocktrader23 · 01-25-2003, 12:39 PM

Quote:

Originally posted by Sama
"all year long and use over 1500 keywords"

Damn! What type of bill do you ring up each month from that many words day in and day out??

The bill is nowhere near the reward.

01-25-2003, 09:59 AM	#1
stocktrader23 Let's do some business. Industry Role: Join Date: Jan 2003 Location: The dirty south. Posts: 18,781	Google Adwords. Someone please explain. Ok, I haven't used adwords since around 2001. I decided to go check it out and I see that they are now charging you only for click-thrus? Is this correct? When I first joined you paid per impression and $1000 bucks could go by in 10 minutes. Also, you are only getting charged per click thru what is the stress on CTR so much for? Thanks for any help. I can't read anymore. Been up way too long. __________________ Hands Free Adult - Join Once, Earn For Life "I try to make a habit of bouncing my eyes up to the face of a beautiful woman, and often repeat “not mine” in my head or even verbally. She’s not mine. God has her set aside. She’s not mine. She’s His little girl, and she needs me to fight for her by keeping my eyes where they should be."

01-25-2003, 10:04 AM	#3
dav555add Confirmed User Join Date: Jun 2001 Posts: 3,427	You set your keywords, the you set your maximum bid per keyword, then Google tells you how much they estimate you would spend per 24 hours period, the you decide your daily spending limit. You also decide the geographical areas that will be able to see your ad. In some instance Google may drop your keywords if they do not have a high enough click through ratio. __________________ ...

01-25-2003, 10:08 AM	#4
WiredGuy Pounding Googlebot Industry Role: Join Date: Aug 2002 Location: Canada Posts: 34,494	Google stresses their minimum 0.5% CTR ratio in order to keep listings relevant. If your fall below this ratio, your listings are removed and you are asked to change the ad copy until you can achieve this ratio. Secondly, your CTR ratio in combination with the max per click rate you set will determine where you rank among the competition. This model makes it different than Overture's model and since Overture's model is patented, a way for Google to not have to pay Overture (pending a lawsuit going on right now...). An interesting approach in my opinion, but I believe the 0.5% CTR is too high since these listings are rather small and shoved into the right side of the screen. I don't like Google for that since its too annoying if some listings go offline in the middle of a campaign because of the CTR ratio. WG __________________ I play with Google.

01-25-2003, 12:38 PM	#6
Sama Confirmed User Join Date: Aug 2002 Location: Florida Paradise Posts: 1,445	"all year long and use over 1500 keywords" Damn! What type of bill do you ring up each month from that many words day in and day out?? __________________ Make Money With Our Virgins! Cash Bonuses for Everyone! $600 Bonus to $25K Bonus!

01-25-2003, 10:03 AM	#2
Manga1 Confirmed User Join Date: Oct 2001 Location: Malakiaville Posts: 952	Adwords is a big pain in the ass. Use Overture.