New industry report says SEO beat PPC and other sources for lead generation for B2C and B2B
Source: http://go.webmarketing123.com/seland...ng-report.html
VIA: http://searchengineland.com/seo-beat...ng-leads-99064
The numbers come from the 2011 State of Digital Marketing Report, which was compiled by Webmarketing123, a California-based online marketing agency. The company surveyed more than 500 U.S. online marketers in August and September; about two-thirds of all respondents identified themselves as B2B marketers.
Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation. 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers said the same thing.
Whether B2B or B2C, both groups of marketers agree that SEO has the biggest impact on lead generation. 57 percent of B2B marketers credit SEO as their primary source of generating leads, while 41 percent of B2C marketers said the same thing.
VIA: http://searchengineland.com/seo-beat...ng-leads-99064
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