Five Proven Banner Advertising Techniques in Media Buying
Good read here, alot of basic stuff is covered but some good techniques i think some people overlook.
--
After much thinking, I?ve decided to share some of the banner arbitrage techniques that allowed me to create some of the most successful performance based banner campaigns ever. For almost 60 weeks I had the same banners up on advertising networks, day after day making ridiculous amounts of money. During that period I bought probably over $24 million in banner campaigns in almost every single advertising network that exists with in many cases profit margin of anywhere between 40-50%. These campaigns consistently worked over and over again, while brand campaigns consistently cost me money when agencies didn?t pay their bills, paid late or underpaid. Here are how they worked, and how I believe they can continue to make anyone money for anyone involved in media buying.
Rest of the article is here
http://inside.offervault.com/2011/05...-media-buying/
--
After much thinking, I?ve decided to share some of the banner arbitrage techniques that allowed me to create some of the most successful performance based banner campaigns ever. For almost 60 weeks I had the same banners up on advertising networks, day after day making ridiculous amounts of money. During that period I bought probably over $24 million in banner campaigns in almost every single advertising network that exists with in many cases profit margin of anywhere between 40-50%. These campaigns consistently worked over and over again, while brand campaigns consistently cost me money when agencies didn?t pay their bills, paid late or underpaid. Here are how they worked, and how I believe they can continue to make anyone money for anyone involved in media buying.
Rest of the article is here
http://inside.offervault.com/2011/05...-media-buying/
Comment