Ad survey finds: Ads based on 'distraction' don't work

**ottopottomouse** · 04-19-2011, 01:57 PM

Be interesting to know what proportion of first internet purchases at a site are from an advert v. from someone hunting for something on google etc.

**$5 submissions** · 04-19-2011, 02:35 PM

Bump For stats junkies

**IllTestYourGirls** · 04-19-2011, 03:24 PM

Fifty-eight percent don't see the ads as relevant, followed by 57% who are afraid clicking on the ad will trigger more spam from advertisers. Some 55% believe their computer will download a virus, 54% don't trust the ads, 46% are afraid pop-up screens will take over their computer screen, and 43% don't see ads as engaging.

I blame tubes.

**harvey** · 04-19-2011, 03:38 PM

not a surprise, I've been discussing this issue with my clients FOR YEARS. In the end, I'll do whatever the client wants, but I always tell them about this so they can make an informed decision.

Contextual text ads, related content and curation >>>>>>>>>>>>>>>>>>> disrupting ads, pop-ups, scrolling ads and timed pop-ups. About these last ones, I doubt anyone ever clicked on those, they're extremely annoying, absolutely disrupting and a bad experience as a whole. But well, CPA companies charge on impressions so they couldn't care less about results for advertisers.

**blackmonsters** · 04-19-2011, 05:27 PM

Oh, I close any ad that gets in my way of reading the page.
I hate it so much that I will never even consider the product.

Survey boxes that pop up never get an answer from me.
I would probably fill out a lot of surveys if it was simply integrated
as part of the web page.

People answer polls on this site all the time, but they are never popping up in our
faces.

**Amputate Your Head** · 04-19-2011, 05:43 PM

Fifty-eight percent don't see the ads as relevant, followed by 57% who are afraid clicking on the ad will trigger more spam from advertisers. Some 55% believe their computer will download a virus, 54% don't trust the ads, 46% are afraid pop-up screens will take over their computer screen, and 43% don't see ads as engaging.

That totals up to 313%.

But still, it doesn't sound good.

**fatfoo** · 04-19-2011, 06:14 PM

It sucks that this ad is not effective.

**blackmonsters** · 04-19-2011, 06:27 PM

Originally posted by Amputate Your Head

That totals up to 313%.

They were allowed to give more than one response.

Example: 100 people were asked to list 3 foods that they like.

100% said ice cream
100% said pizza
100% said candy

* 100% of those surveyed were 5 years old.

**ottopottomouse** · 04-20-2011, 02:23 AM

Originally posted by blackmonsters

They were allowed to give more than one response.

Example: 100 people were asked to list 3 foods that they like.

100% said ice cream
100% said pizza
100% said candy

* 100% of those surveyed were 5 years old.

**$5 submissions** · 04-20-2011, 02:24 AM

Originally posted by blackmonsters

They were allowed to give more than one response.

Example: 100 people were asked to list 3 foods that they like.

100% said ice cream
100% said pizza
100% said candy

* 100% of those surveyed were 5 years old.

Ad survey finds: Ads based on 'distraction' don't work

Ad survey finds: Ads based on 'distraction' don't work

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