whats the avg ctr for 300x250 banner? thanks for your input anybody
whats the avg ctr for 300x250 banner?
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How long is a piece of string ?
It depends where the banner is on the page, what kind of traffic you are getting, what kind of site the banner is on ie: are people wanting to click away at something more attractive or does the banner actually do it's job if it's a good design ? -
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I can get around 2%
As stated, depends on if you actually *think* about the creative in the ad, or if you put a picture of a naked chick and CLICK HERE like almost everyone else does.
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another thing - conversions. The banner might get clicks but may convert poorly. I have banners with .10 ctr that convert at 3-4% and banners at .66% ctr that convert one out of 100-200 clickers......
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Depends on how the banner is designed. If you have a shit designer that doesn't have a clue about traffic then you will get a shit CTR.Comment
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We notice massive fluctuations depending on our marketing strategy. For instance, if I do a banner with my hottest piece of content, I can get about 3-4% ctr, if I throw on that same banner Get Your $1.00 2 Day Trial then the ctr drops to about 1% because people know from the get go they have to pay.
We do a lot of A B testing with all different kinds of stuff to find out what works for us. We have a very good idea now and we stick to that strategy. I would highly recommend really looking at the sites you are advertising on, what you competition does and cater to that specific sites surfers. Very rarely do we throw a banner on more than 1 or 2 sites, we like to be specific to the audience if possible.Comment
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always be testing!We notice massive fluctuations depending on our marketing strategy. For instance, if I do a banner with my hottest piece of content, I can get about 3-4% ctr, if I throw on that same banner Get Your $1.00 2 Day Trial then the ctr drops to about 1% because people know from the get go they have to pay.
We do a lot of A B testing with all different kinds of stuff to find out what works for us. We have a very good idea now and we stick to that strategy. I would highly recommend really looking at the sites you are advertising on, what you competition does and cater to that specific sites surfers. Very rarely do we throw a banner on more than 1 or 2 sites, we like to be specific to the audience if possible.
amazing how many webmasters in adult would throw a banner up and then complain about not converting or not getting clicks. Or just send it to 1 tour.
Did your conversions increase on the traffic from banners that mention the trial price?......
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