Selling a blank book? [VID]

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  • DamianJ
    Too lazy to set a custom title
    • Jul 2006
    • 15808
    #1

    Selling a blank book? [VID]

    http://abcnews.go.com/WNT/video/blan...eller-13369096

    I interviewed this guy last month. Brilliant creativity.

    He has sold a book that is totally blank.

    Shows how important content is.
    Tags: None
    • Evil Chris
      OG
      • Dec 2001
      • 13249
      #2
      Pretty funny. Not a book though. Not really.


      It PAYZE to post on GFY

      chris at payze.com | Skype chriswrp

        Comment

        • CaptainHowdy
          Too lazy to set a custom title
          • Dec 2004
          • 94743
          #3
          Looks like an infamous GFY'er upcoming e-book ...

            Comment

            • justinsain
              Confirmed User
              • Feb 2005
              • 3374
              #4
              waaaaaay back in 1969 I went to my neighbor's house and she brought me over to her Dad's book case and proudly stated that her Dad had his book published. She pulled out a very nice leather bound book titled " All I Know About The Stock Market ".

              I thought her Dad must be really smart. She handed me the book and I opened it to find nothing but blank pages.

                Comment

                • Django
                  So Fucking Banned
                  • Jul 2010
                  • 2578
                  #5
                  Originally posted by DamianJ
                  http://abcnews.go.com/WNT/video/blan...eller-13369096

                  I interviewed this guy last month. Brilliant creativity.

                  He has sold a book that is totally blank.

                  Shows how important content is.
                  What he said during the interview

                    Comment

                    • DamianJ
                      Too lazy to set a custom title
                      • Jul 2006
                      • 15808
                      #6
                      Originally posted by justinsain
                      waaaaaay back in 1969 I went to my neighbor's house and she brought me over to her Dad's book case and proudly stated that her Dad had his book published. She pulled out a very nice leather bound book titled " All I Know About The Stock Market ".

                      I thought her Dad must be really smart. She handed me the book and I opened it to find nothing but blank pages.
                      Yeah, when I interviewed him, he totally admits it's been done before. Not broken amazon top 50 before though

                      But what was clever about his is all the convincers that it's real. The cover is genius design. Every part of it was thought out in detail.

                      And he was a nice guy too.

                        Comment

                        • justinsain
                          Confirmed User
                          • Feb 2005
                          • 3374
                          #7
                          Originally posted by DamianJ
                          Yeah, when I interviewed him, he totally admits it's been done before. Not broken amazon top 50 before though

                          But what was clever about his is all the convincers that it's real. The cover is genius design. Every part of it was thought out in detail.

                          And he was a nice guy too.
                          I didn't get to watch the video because it was taking too long to load for me and I really should be doing something else so I can't comment on this guy. I just gave my experience because I knew first hand that it had been done before.

                          What's worth noting is original ideas only come once. Brilliant ideas can be recycled and shaped for a new audience or generation which is the case here.

                            Comment

                            • ottopottomouse
                              She is ugly, bad luck.
                              • Jan 2010
                              • 13177
                              #8
                              Originally posted by justinsain
                              waaaaaay back in 1969 I went to my neighbor's house and she brought me over to her Dad's book case and proudly stated that her Dad had his book published. She pulled out a very nice leather bound book titled " All I Know About The Stock Market ".

                              I thought her Dad must be really smart. She handed me the book and I opened it to find nothing but blank pages.
                              Known several people in the past with their name on a similar leather bound book titled " All I Know About Women ". Only funny the first time though.
                              ↑ see post ↑
                              13101

                                Comment

                                • DamianJ
                                  Too lazy to set a custom title
                                  • Jul 2006
                                  • 15808
                                  #9
                                  Originally posted by ottopottomouse
                                  Known several people in the past with their name on a similar leather bound book titled " All I Know About Women ". Only funny the first time though.
                                  Thing about the leather book is the joke isn't as good. It's the cover of this that really makes it work.

                                  Shed researched self help book covers, found 4 or 5 he liked best and wrote a really tight brief for the designer. The addition of the brain drawing, the lie about him being a professor, even down the the gsm of the cover stock.

                                  All these help sell the joke much better than the leatherbound idea.

                                  I think the same joke can be funny if refreshed.

                                  Anyway, the only reason I posted this is because it shows how totally unimportant content is when you are selling a product. It is totally down to the packaging and marketing. And he got a blank book in the top 50 of amazon.

                                    Comment

                                    • ottopottomouse
                                      She is ugly, bad luck.
                                      • Jan 2010
                                      • 13177
                                      #10
                                      Originally posted by DamianJ
                                      Anyway, the only reason I posted this is because it shows how totally unimportant content is when you are selling a product.
                                      Not really. The content is the blank pages and the joke would be nothing without them.

                                      This just taps into the way people inflict shit books on others for birthday presents.
                                      ↑ see post ↑
                                      13101

                                        Comment

                                        • alias
                                          aliasx
                                          • Apr 2001
                                          • 19010
                                          #11
                                          Originally posted by ottopottomouse
                                          Not really. The content is the blank pages and the joke would be nothing without them.

                                          This just taps into the way people inflict shit books on others for birthday presents.
                                          Yeah it's a 10 or 15 dollar joke.
                                          https://porncorporation.com

                                            Comment

                                            • grumpy
                                              Too lazy to set a custom title
                                              • Jan 2002
                                              • 9870
                                              #12
                                              never heard of petrocks?
                                              Don't let greediness blur your vision | You gotta let some shit slide
                                              icq - 441-456-888

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                                                • Cherry7
                                                  Confirmed User
                                                  • Aug 2005
                                                  • 3564
                                                  #13
                                                  Originally posted by DamianJ
                                                  it shows how totally unimportant content is when you are selling a product. It is totally down to the packaging and marketing.
                                                  Ohhh what a dangerous idea....

                                                  Are you sure you don't want to modify that statement a little bit?
                                                  My Neighbour Butterfly PORN-The Musical The Long Goodbye


                                                  Cinema Erotique

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