The dangers of Ad retargeting

Collapse
X
Collapse
 
  • Page of 1
  • Time
  • Show
Clear All
new posts
Previous template Next
  • $5 submissions
    I help you SUCCEED
    • Nov 2003
    • 32195
    #1

    The dangers of Ad retargeting

    There's a thin line between retargeting and stalking. Check it out at http://www.askshane.org/traffic-gene...e-stalking.php

    I?m a big fan of companies knowing general information about me so that I can see better ads as I browse the web. I?m going to see ads anyway, might as well be ones that are interesting.

    I?m also fine with retargeting, the strategy of serving me ads based on a site I?ve been to but chose to leave without making a purchase. Offline stores would love to be able to do that.

    However, let?s imagine a scenario where an offline store had a sales rep follow you out of the store and start showing up everywhere you went. Starbucks, the grocery store, the driving range, church ? you name it, there he was. Always.

    It wouldn?t take long for you to get pretty freaked out.
    Tags: None
    • seeandsee
      Check SIG!
      • Mar 2006
      • 50945
      #2
      they will find your weak spots and then you will click click click
      BUY MY SIG - 50$/Year

      Contact here

        Comment

        • Mutt
          Too lazy to set a custom title
          • Sep 2002
          • 34431
          #3
          Originally posted by seeandsee
          they will find your weak spots and then you will click click click
          no i won't - i can proudly say i've never clicked on a mainstream online ad in the 14 years i've been online, they can suck the thoughts out of my brain with some futuristic thought sucker and know exactly what I need or want to buy and i'm still not clicking on a banner or text ad. i know where to find what I want.
          I moved my sites to Vacares Hosting. I've saved money, my hair is thicker, lost some weight too! Thanks Sly!

            Comment

            • MetaMan
              I AM WEB 2.0
              • Jan 2003
              • 28682
              #4
              Originally posted by Mutt
              no i won't - i can proudly say i've never clicked on a mainstream online ad in the 14 years i've been online, they can suck the thoughts out of my brain with some futuristic thought sucker and know exactly what I need or want to buy and i'm still not clicking on a banner or text ad. i know where to find what I want.
              i click on just about every ad i see, text or banner. it helps me build my sites and see what the competition is doing. i will study peoples landing pages all day. a lot of times the major brands pump out millions into testing and do the work for you.

                Comment

                • xenigo
                  Confirmed User
                  • Jan 2001
                  • 8067
                  #5
                  Originally posted by MetaMan
                  i click on just about every ad i see, text or banner. it helps me build my sites and see what the competition is doing. i will study peoples landing pages all day. a lot of times the major brands pump out millions into testing and do the work for you.
                  I have the same strategy, although not all day long.

                    Comment

                    • Angry Jew Cat - Banned for Life
                      (felis madjewicus)
                      • Jul 2006
                      • 20368
                      #6
                      Originally posted by MetaMan
                      i click on just about every ad i see, text or banner. it helps me build my sites and see what the competition is doing. i will study peoples landing pages all day. a lot of times the major brands pump out millions into testing and do the work for you.
                      EXACTLY. I am an ad clicking fucking maniac these days. Anything remotely interesting. I want to see what others are pushing and how they are doing it. Especially ads I see REPEATEDLY. It means they are PROFITABLE.

                        Comment

                        • Harmon
                          ( ͡ʘ╭͜ʖ╮͡ʘ)
                          • Mar 2004
                          • 20012
                          #7
                          Stop posting links to every website on the internet, douche bag
                          [email protected]

                            Comment

                            • MetaMan
                              I AM WEB 2.0
                              • Jan 2003
                              • 28682
                              #8
                              Originally posted by xenigo
                              I have the same strategy, although not all day long.
                              Well i over embellished a bit

                              but casual surfing i am always looking at ads. especially since media buy traffic is cheaper than standard search PPC most of the time.

                              Originally posted by Angry Jew Cat
                              EXACTLY. I am an ad clicking fucking maniac these days. Anything remotely interesting. I want to see what others are pushing and how they are doing it. Especially ads I see REPEATEDLY. It means they are PROFITABLE.
                              Yep if i see something new out there i am all over it these days.

                                Comment

                                • dyna mo
                                  just a fucking jerk
                                  • Dec 2008
                                  • 68184
                                  #9
                                  retargeting is cool but needs work. i hate it when i continue seeing ads for shit i was browsing and BOUGHT

                                    Comment

                                    • Angry Jew Cat - Banned for Life
                                      (felis madjewicus)
                                      • Jul 2006
                                      • 20368
                                      #10
                                      If I see Frank Kern's face on my Facebook one more time I am going to lose my fucking shit...

                                        Comment

                                        • $5 submissions
                                          I help you SUCCEED
                                          • Nov 2003
                                          • 32195
                                          #11
                                          Originally posted by dyna mo
                                          retargeting is cool but needs work. i hate it when i continue seeing ads for shit i was browsing and BOUGHT
                                          That's its key weakness right there. Unfortunately, the fix might run afoul of the new DO NOT TRACK legislation/regulation currently in the works in the US

                                            Comment

                                            Previous template Next
                                            Working...