Google Penalizes Overstock for Search Tactics

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  • FreeHugeMovies
    Too lazy to set a custom title
    • Dec 2001
    • 14141
    #1

    Google Penalizes Overstock for Search Tactics

    http://online.wsj.com/article/SB1000...WhatsNewsFifth
    Tags: None
    • Jdoughs
      Confirmed User
      • Mar 2004
      • 5794
      #2
      Originally posted by FreeHugeMovies
      http://online.wsj.com/article/SB1000...WhatsNewsFifth
      In Overstock's case, the retailer offered discounts of 10% on some merchandise to students and faculty. In exchange, it asked college and university websites to embed links for certain keywords like "bunk beds" or "gift baskets" to Overstock product pages.
      Nicely done..until they got caught
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        Comment

        • brassmonkey
          Pay It Forward
          • Sep 2005
          • 77396
          #3
          never fun getting caught.
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            • SomeCreep
              :glugglug
              • Mar 2003
              • 26118
              #4
              Buuuuuuuusted!!

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              I use and recommend Webair for hosting.

                Comment

                • Barry-xlovecam
                  It's 42
                  • Jun 2010
                  • 18083
                  #5
                  It's not nice to try to fool Mother Google ...

                    Comment

                    • cooldude7
                      Confirmed User
                      • Nov 2009
                      • 4306
                      #6
                      sooner or later bh is bh.

                        Comment

                        • GatorB
                          The Demon & 12clicks
                          • Oct 2001
                          • 18208
                          #7
                          Originally posted by FreeHugeMovies
                          http://online.wsj.com/article/SB1000...WhatsNewsFifth
                          You know a little bit of the article would be nice then I decide to click the link or not to read the rest.

                            Comment

                            • seeandsee
                              Check SIG!
                              • Mar 2006
                              • 50945
                              #8
                              google is punching all way around
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                                • Si
                                  Such Fun!
                                  • Feb 2008
                                  • 13900
                                  #9
                                  That site is a fucking rip off!

                                    Comment

                                    • Machete_
                                      WINNING!
                                      • Oct 2002
                                      • 14579
                                      #10
                                      too bad that the algo change affected many legit sites and businesses

                                        Comment

                                        • Gabriel
                                          Confirmed User
                                          • Apr 2002
                                          • 4789
                                          #11
                                          The same thing happened to JC Penney's ...

                                          http://www.nytimes.com/2011/02/13/bu.../13search.html
                                          ICQ#: 142295729

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                                            • FreeHugeMovies
                                              Too lazy to set a custom title
                                              • Dec 2001
                                              • 14141
                                              #12
                                              Originally posted by GatorB
                                              You know a little bit of the article would be nice then I decide to click the link or not to read the rest.
                                              Then don't click it!

                                                Comment

                                                • potter
                                                  Confirmed User
                                                  • Dec 2004
                                                  • 6559
                                                  #13
                                                  People buy SEO hard links all the time, every day. Overstock was doing the same. They just paid for them with a 10% discount instead of straight out.

                                                    Comment

                                                    • Twoface31
                                                      Confirmed User
                                                      • Sep 2006
                                                      • 2746
                                                      #14
                                                      umm this is very strange to me ........

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                                                        • pornguy
                                                          Too lazy to set a custom title
                                                          • Mar 2003
                                                          • 62912
                                                          #15
                                                          I think they got ratted out more than caught.
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