CPC ads - GoFuckYourself.com

Jakez · 01-03-2011, 09:40 AM

If/when you're buying ad space at cost per click, do you try to make an enticing ad that will get a high click through or something more targetted so that only the serious buyers will click?

Thinking about making something like "Don't click here unless you plan on joining for $X/mo!"

Ideas?

Chris · 01-03-2011, 09:49 AM

lol i like that idea

Exo-Geoffrey · 01-03-2011, 10:19 AM

Hi,

Everything depends on the quality of the trafic, the sources and the marketing you use. However, to make it simple:

If you're buying at CPC, you should prefer a targeted ad in order to pay less clicks and to get the best ROI possible. You won't fool surfers and drive them to something they are really looking for.

If you buy on a CPM basis, you should work with high CTR banners. Since you pay for impressions, the more traffic you send to your fullpage, the more chances of conversions you get.

01-03-2011, 09:40 AM	#1
Jakez Confirmed User Industry Role: Join Date: Jan 2004 Location: oddfuturewolfgangkillthemall!!!!!!! Posts: 5,656	CPC ads If/when you're buying ad space at cost per click, do you try to make an enticing ad that will get a high click through or something more targetted so that only the serious buyers will click? Thinking about making something like "Don't click here unless you plan on joining for $X/mo!" Ideas? __________________ [email protected] - jakezdumb - 573689400 Killuminati

01-03-2011, 09:49 AM	#2
Chris Too lazy to set a custom title Industry Role: Join Date: May 2003 Location: icq: 71462500 Skype: Jupzchris Posts: 27,880	lol i like that idea __________________ [email protected]

01-03-2011, 10:19 AM	#3
Exo-Geoffrey Confirmed User Join Date: Jan 2008 Location: Barcelona Posts: 186	Hi, Everything depends on the quality of the trafic, the sources and the marketing you use. However, to make it simple: If you're buying at CPC, you should prefer a targeted ad in order to pay less clicks and to get the best ROI possible. You won't fool surfers and drive them to something they are really looking for. If you buy on a CPM basis, you should work with high CTR banners. Since you pay for impressions, the more traffic you send to your fullpage, the more chances of conversions you get. __________________ ExoClick.com / ExoClickMobile.com Deloitte's EMEA Fast 500 2012 Traffic Company of the Year 2013