As the leading breast-cancer charity, Susan G. Komen For the Cure helped make ?for the cure? a staple of the fund-raising vernacular.
The slogan is so popular that dozens of groups have sought to trademark names incorporating the phrase. Among them are ?Juggling for a Cure,? ?Bark for the Cure,? and ?Blondes for the Cure.?
Logos
Charity event Kites for a Cure, top, refused a name change request from Susan G. Komen For the Cure, which held the event pictured above.
Komen sees this as imitation, and it?s not flattered. Instead, it?s launching a not-so-friendly legal battle against kite fliers, kayakers and dozens of other themed fund-raisers that it contends are poaching its name. And it?s sternly warning charities against dabbling with pink, its signature hue.
Comment