Actress Sydney Sweeney (yes, the one from Euphoria) just launched a limited-edition soap with the brand Dr. Squatch — and the big twist?
It’s made with real water from a bath she actually took. Not joking.
They made 5,000 bars, each one comes with a certificate of authenticity, and the scent is described as “masculine” — pine, moss, fir, the whole forest vibes.
What’s wild is that this idea didn’t come out of nowhere.
A couple of years ago, she did an ad for the same brand where she was in a bathtub, playfully teasing the audience. Fans went crazy and started joking: “Sell us the bathwater!”
Well... she did.
The internet is (predictably) split — some say it’s brilliant marketing, others say it’s just ridiculous.
We’re kinda impressed.
It got people talking, it probably sold out in minutes
What do you think? Would you ever buy something like this? Or even better — what would you sell if you had a fanbase that loyal?
It’s made with real water from a bath she actually took. Not joking.
They made 5,000 bars, each one comes with a certificate of authenticity, and the scent is described as “masculine” — pine, moss, fir, the whole forest vibes.
What’s wild is that this idea didn’t come out of nowhere.
A couple of years ago, she did an ad for the same brand where she was in a bathtub, playfully teasing the audience. Fans went crazy and started joking: “Sell us the bathwater!”
Well... she did.
The internet is (predictably) split — some say it’s brilliant marketing, others say it’s just ridiculous.
We’re kinda impressed.
It got people talking, it probably sold out in minutes
What do you think? Would you ever buy something like this? Or even better — what would you sell if you had a fanbase that loyal?
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