Business Adult Store promotion advice

[EdkoMixa]

Hey guys,

I’m completely new to the adult eCommerce world and I’ll be honest — I’m lost when it comes to the advertising side.

I’m planning to launch a US-focused adult store (sex toys, condoms, lubricants, accessories). The store part I can handle, but the paid traffic part is where I have zero experience.

I want to use **ExoClick** as my main traffic source, but I don’t really know:

- How to create banners that actually work for adult eCom (not cam/dating)
- What kind of angles are better – clean wellness style or more explicit?
- Which formats on ExoClick make sense for a store – banners, native, in-page push, video?
- How to test without burning money in a day

For SEO I plan to follow the methods from **AdultSEO Maven**, so long term I want organic traffic too, but right now I need help with ads.

I’m choosing between **xMarketplace and IntimateDropship** for US fulfillment, but before even thinking about scaling, I need to understand the basics:

1. What CTR/CR is realistic for a beginner store on ExoClick?
2. How many creatives should I test at the start?
3. What are the most common mistakes newbies make with adult advertising?

I know these are basic questions, but I’d rather ask than waste money blindly. Any advice would be really appreciated 🙏