How much to charge?

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  • AdPatron
    No commissions, no fees.
    • Apr 2003
    • 17706
    #1

    How much to charge?

    My email newsletter, which I started last fall, is up to about 27K+ subscribers and getting roughly 1.2K new subscribers a week. I've gotten a few IMs from people wanting to know how much to advertise.

    My question, how much should I charge advertisers to have their ad in my newsletter?
    Tags: None
    • XX_RydeR
      Confirmed User
      • Jun 2004
      • 2151
      #2
      Depends on the Niche of the newsletter and how targeted the traffic is.
      Also, the Responce ratio would count for something.

      Rydz..
      You Dun Goofed!

        Comment

        • AdPatron
          No commissions, no fees.
          • Apr 2003
          • 17706
          #3
          The newsletter is for my adult community website, so there isn't a niche break down.

          The response is pretty high. After I send it out, almost all of them visit my site.

            Comment

            • borked
              Totally Borked
              • Feb 2005
              • 6284
              #4
              on the next newsletter, why not add a 'dummy' ad - send em to a page you make up. Maybe make a couple, with one at the top of the letter, one at the bottom. That way you'll get a good idea of the clickthru's on the ads, not just the clickthru's on the newsletter. Of course the majority will visit your site when they receive the newsletter, since it's for that they signed up; what you need to know for pricing is how succesful the ads are.

              That way you can place the pricing based on percent clickthru's (and hence traffic) based on ad placement....

              For coding work - hit me up on andy // borkedcoder // com
              (consider figuring out the email as test #1)


              All models are wrong, but some are useful. George E.P. Box. p202

                Comment

                • Radiate
                  Confirmed User
                  • Dec 2004
                  • 1454
                  #5
                  Originally posted by borked
                  on the next newsletter, why not add a 'dummy' ad - send em to a page you make up. Maybe make a couple, with one at the top of the letter, one at the bottom. That way you'll get a good idea of the clickthru's on the ads, not just the clickthru's on the newsletter. Of course the majority will visit your site when they receive the newsletter, since it's for that they signed up; what you need to know for pricing is how succesful the ads are.

                  That way you can place the pricing based on percent clickthru's (and hence traffic) based on ad placement....
                  that is a good idea!

                  Joe is good peeps

                  icq 199437756 - contact me if you need a solid hosting solution

                    Comment

                    • AdPatron
                      No commissions, no fees.
                      • Apr 2003
                      • 17706
                      #6
                      Originally posted by borked
                      on the next newsletter, why not add a 'dummy' ad - send em to a page you make up. Maybe make a couple, with one at the top of the letter, one at the bottom. That way you'll get a good idea of the clickthru's on the ads, not just the clickthru's on the newsletter. Of course the majority will visit your site when they receive the newsletter, since it's for that they signed up; what you need to know for pricing is how succesful the ads are. That way you can place the pricing based on percent clickthru's (and hence traffic) based on ad placement....
                      As much as this is a good idea, it wont work. Different ads and the text used have different results. Not to mention there is the BRANDING aspect of the ads, which this type of idea misses out on.

                      This does give me an idea of getting user demographics and price also based on that.

                        Comment

                        • Optic
                          Confirmed User
                          • Feb 2005
                          • 102
                          #7
                          I can suggest you partner variant if the sponsor who's ad you want to add to your newsletter supports it. Link+your refcode, what else?

                          <offtopic>

                          I had a look at http://collegesucks.com. Great job! Don't want to work with MovieRevenue? Better traf - more percent. Welcome!

                          </offtopic>
                          Trade here|Buy or sell traffic here|DrTuber - Best TUBE|System of brokers monitoring

                            Comment

                            • AdPatron
                              No commissions, no fees.
                              • Apr 2003
                              • 17706
                              #8
                              Originally posted by Optic
                              I can suggest you partner variant if the sponsor who's ad you want to add to your newsletter supports it. Link+your refcode, what else?
                              I sell all my ad space, so normally the sponsors themselves buy it and it's up to them if they want to break their own terms -lol.




                              Originally posted by Optic
                              I had a look at http://collegesucks.com. Great job! Don't want to work with MovieRevenue? Better traf - more percent. Welcome!
                              As I said above, I sell all my ad space. If you want to buy it, go here...

                              http://www.joestraffic.com/advertise/

                                Comment

                                • Optic
                                  Confirmed User
                                  • Feb 2005
                                  • 102
                                  #9
                                  Originally posted by CollegeSucks
                                  As I said above, I sell all my ad space. If you want to buy it, go here...

                                  http://www.joestraffic.com/advertise/
                                  You're the boss.

                                  I failed to find the price for 3 month banner on CollegeSucks.

                                  Anyway, you are always welcome for partnership.
                                  Trade here|Buy or sell traffic here|DrTuber - Best TUBE|System of brokers monitoring

                                    Comment

                                    • AdPatron
                                      No commissions, no fees.
                                      • Apr 2003
                                      • 17706
                                      #10
                                      Originally posted by Optic
                                      I failed to find the price for 3 month banner on CollegeSucks.

                                      And you wont ever. If you visit the site, you'll see why and what type of ads I sell...

                                      http://www.joestraffic.com/advertise/

                                        Comment

                                        • borked
                                          Totally Borked
                                          • Feb 2005
                                          • 6284
                                          #11
                                          Originally posted by CollegeSucks
                                          And you wont ever. If you visit the site, you'll see why and what type of ads I sell...

                                          http://www.joestraffic.com/advertise/
                                          Forgive me, since I don't use these types of services myself, but I did have a look at your site at what's with all the 'minimum prices'? It's either 2c/click or its $2/click (with the odd advertiser getting 2c/click). If it's an ad to a paysite, then it's 2c/click, not a minimum of ~2c/click - that's just too ambiguous.

                                          And your screenshot of traffic is useless, since you can't make anything out.

                                          Plus, this line got me baffled as to how you run your ads, and what a potential advertiser can expect:
                                          "We currently limit the number of spots to 30 pay per click ads. This means only 50 advertisers can purchase these ads."

                                          If there are 30 ads available to display, then how can 50 advertisers purchase them? Are 5 ads dedicated the other 25 rotated?

                                          For coding work - hit me up on andy // borkedcoder // com
                                          (consider figuring out the email as test #1)


                                          All models are wrong, but some are useful. George E.P. Box. p202

                                            Comment

                                            • AdPatron
                                              No commissions, no fees.
                                              • Apr 2003
                                              • 17706
                                              #12
                                              Originally posted by borked
                                              what's with all the 'minimum prices'? It's either 2c/click or its $2/click (with the odd advertiser getting 2c/click). If it's an ad to a paysite, then it's 2c/click, not a minimum of ~2c/click - that's just too ambiguous.
                                              I have no idea what you're getting at -lol.





                                              Originally posted by borked
                                              And your screenshot of traffic is useless, since you can't make anything out.
                                              That's because it's not a screen shot of "traffic". It's a screen shot of the PPC Ad Manager system that advertisers can use to manage their ads.


                                              Originally posted by borked
                                              Plus, this line got me baffled as to how you run your ads, and what a potential advertiser can expect: "We currently limit the number of spots to 30 pay per click ads. This means only 50 advertisers can purchase these ads." If there are 30 ads available to display, then how can 50 advertisers purchase them? Are 5 ads dedicated the other 25 rotated?

                                              Typo, thanks! I fixed it.

                                                Comment

                                                • Fletch XXX
                                                  GFY HALL OF FAME DAMMIT!!!
                                                  • Jan 2002
                                                  • 60840
                                                  #13
                                                  newsletter traffic can be quite productive.

                                                  is it just a newletter opt in list or is it from a program?

                                                  Want an Android App for your tube, membership, or free site?

                                                  Need banners or promo material? Hit us up (ICQ Fletch: 148841377) or email me fletchxxx at gmail.com - recent work - About me

                                                    Comment

                                                    • AdPatron
                                                      No commissions, no fees.
                                                      • Apr 2003
                                                      • 17706
                                                      #14
                                                      Originally posted by Fletch XXX
                                                      newsletter traffic can be quite productive.

                                                      is it just a newletter opt in list or is it from a program?

                                                      100% opt-in. It's now at 28K subscribers..

                                                        Comment

                                                        • AdPatron
                                                          No commissions, no fees.
                                                          • Apr 2003
                                                          • 17706
                                                          #15
                                                          SO what would be a good price? $100 to have your ad at the top?

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