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Originally Posted by Sloane
are you able to make most campaigns you start profitable, or is it still very hit and miss with adwords?
do you make more revenue from mainstream or adult?
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mainstream by far.. just because i don't focus much on adult, presumably
adwords is hit and miss, no doubt.. it is entirely possible for me to start a campaign that i know will 100% be profitable, but very low volume..
the tricky parts are being able to make high volume campaigns profitable.
this goes back to the earlier post in this thread i made about using 3-5 word keyphrases, instead of your one-worders.
i.e.
if you sold headlights, don't advertise on headlights. advertise on model numbers, and [honda accord headlights], etc.
the latter method will have much, much less volume.. but will probably convert 10x better.