The most unique do the best. Otherwise you are swimming in a sea with other sharks, and trying to make your's stand out from the rest.
I'll give you a quick example, on my host (b-h-e.com) there was a couple of college kids who started a variation of foot fetish as a "cast fetish" site. Never heard of such a thing myself, or saw the appeal. Anyways, these two college kids basically created the niche, and were the only, biggest, and best in no time. Apparenly these guys are knocking back a couple of grand a month from of all things... barefeet in a cast?!?
However, since they were the only one, and first one, they cornered that niche.
I've heard gay sites, BBW, and Interracial all do good as well, although I think I would personally have nightmares looking at some of that stuff all day long. So I guess if you are looking for a kick ass niche, single it down to some where there is not a ton of competition compared to the lesbian, hardcore, anal, and traditional models.
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