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I heard a sad story recently of someone who sunk $50,000 into a project that STILL (10 months later) doesn't have a functional membership website. They shot their own content, overpaid the models, had no plan for marketing and traffic generation, and were counting on converting a bunch of free traffic to their site into memberships (and they didn't understand that "unique hits" aren't computed on a monthly basis, but usually on a 1 hour or 1 day basis... so their traffic is much lower than they thought)
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One thing that I clearly do not understand is why wouldnt someone such as the people who roam this site assist someone who is in a situation like that? I mean if you have someone who is sinking funds that drastically I mean obviously they are furnishing the materials to turn a buck, why not assist and get in on it?
For a few years now I have been visiting this site and I have spoken to many webmasters some extremely nice and helpful then others who boast about there greatness and throw out ridiculous examples but yet none that I have gotten a sense of togetherness from. I am not trying to be rude here but to obtain a better understanding.