Originally Posted by jayeff

Many industries and professions, from plumbers to accountants, have trade associations and codes of conduct. Contrary to your implication, they are not motivated by "hippy" ideals, but by a solid sense of self-protection and self-promotion.

The advantages run from the straightforward consumer appeal of "Hey, you can safely do business with us, we are the good guys", through being permanently organized to take on people who attempt to undermine trading conditions.

You appear to suggest we should give up because we will always have enemies. Surely that is the best reason of all to be in a position to fight back? We will never turn the diehard evangelists around, but we can be organized to deal with them and we we can distance ourselves from those in this industry whose conduct, whether because of the material they display, or the business methods they use, alienates a much wider audience.