27. Is there more money in gay or straight porn? What type of marketing makes the most money?
Let's get one thing straight right away GAY is NOT a niche !!
Gay is a market in it's own right.
Straight porn is a MUCH larger market in general terms.
I don't think it's a case of there being more money is gay, but there IS more targeted money in gay.
It has been long proven in marketing terms that gay consumers are smarter, more demanding, more loyal and have MORE disposable income and better credit than their straight counterparts.
Even though the gay market is appreciably smaller overall than the straight market, there are less sites overall offering what the gay market seeks and also less webmasters marketing gay.
Like any marketing problem, it is ALL about understanding your product and understanding your market.
