Price doesn't matter as long as it's in the industry ballpark. If content's king, and you have something exclusive, or different then others. Then noone looks at price.
In one year I raised a site from $14.95 to 24.95 then 29.95, and sign ups kept coming at the same rate. I added in an expensive 90 day promo, and they still signed up.
How many people ever complained when the price was raised you ask?...
ZERO.
However it comes back to content's king. If you are charging $20/30/40 for some rerun material people have seen elsewhere, then you may not get them to pay for it.
But if you have something unique, then they will pay regardless of the price point. This shows in people who spend $100's on individual clip sales a month, when they could just buy a membership and get it all for one price.
