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Originally Posted by minusonebit
Well, a friend of mine and I had an idea of trying to user a very bright spotlight and a colored die cut lens to superimpose our URL on the floor of a stadium when an event was going on. The idea would be to sneak the thing in during the game and shine it on the floor at the Superbowl or something. We thought that "stealing" and "ad" during the Superbowl would be the best stunt ever. But we first tried to make it readable by shining it on the side of a large building but we never did get it to work. So it was a failed attempt.
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We did this during the 2004 MTV awards. It worked like a charm. It wasn't inside the awards but it was on one of the buildings across the street from the American Airlines arena where the event was held. It had all of the people that came in town talking.
