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Sorry folks..but it's time for a good lot of you to go back (or go for the first time) to Marketing & Business Admin 101. The concept is fairly simple...Charge backs are part of the business. (although, unlike most of you...in most cases, I would say they are the result of screwing the customer). So either you can stop screwing the customer...I would start by removing trials that say you get 3 days..when in true fact, the small print says your really only get 2 days (...cancel 24 hours prior) or my favorite..the "FREE" VIP membership...just give us your cc for "age verification".
Or you can make peace with the fact that
a) VISA will can your sorry ass
b) If VISA doesn't can your ass, you will still lose a lot more in sales from making the customer jump through hoops, then you would from just accepting the fact that refunds and chargebacks happen...and they have to be accounted for when figuring out your ROI.
Believe me, the customer feels every bit as ripped off by the underhanded tactics of most adult web sites. Now there's an idea I would support..an FTC site and Business watch column in one of the national newspapers that allows surfers to post their ripoff experiences with the slime of this industry.
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