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Trick trials you say? Hmmmm.... I guess the "check box" on the signup page with "reccuring" warning and the e-mail notice new members get right after they signup (the notice is telling them that the trial will recurre, and it also tells them where they can cancel the membership etc.) is part of the trick?
If surfers can find their credit card number at enter it, then I also guess they have read the join page or atleast the e-mail they receive just seconds after they have signed up (plus most surfers are getting smart - they know that most adult sites use recurring billing... its just that 1-2.5% of surfers who either commits fraud or simply can not understand what they signed up for... 97.5-99% of all other surfers UNDERSTANDS the concept behind paysites and they can READ... in most situations we would let the majority deceied what works - I think that 97.5-99% is pretty good compare with the non-secure billing options we use today)
Fraud on adult sites have never been lower today - processors scrubbing, paysite owners getting better running their business, and more smart surfers (smart as in - they know it will recurre) have made fraud go down. The only thing which creats more fraud is VISA/MC, but lowering the max chargeback ratio every 2-3 years, and thus making everybody above the max ratio for 3-6 months.:
Chargeback ratio 1996 = 5%
Chargeback ratio 1999 = 2.5%
Chargeback ratio 2002 = 1%
Each time fraud have lowered because we as an industry have worked hard on making it happen (not because of VISA/MC), however the new rules are just wrong. They do not make sense - fraud is lower than before but still they want it to get even lower. Sorry VISA/MC we can not make it become 0%, because you use an old out-of-date system - if you want it to be lower you must replace your old system with smartcards!
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