Originally Posted by ronaldo

My point exactly.

Assume for a second that someone that practically EVERYONE in an industry looks up to and respects, steps up and endorses a product/program for the very first time. People will most likely take notice.

If that same person starts endorsing everything that comes along, just to line their pockets, it gets old pretty fast and people will eventually see through it.

That person is worth a LOT more money the first time around than he is in subsequent endorsements. There certainly can be exceptions to that rule though.