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Originally Posted by BlingDaddy
Julian... interesting... So... let's say I had a sponsor that was "pre" NATS 1:456. Post NATS it's 1:3467. What does that mean?
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IMHO I interpret that as pre-nats outpreformed nats either becuase the new nats incarnation is shaving 'ya, or your traffic quality changed over time or the site reached market saturation...