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Originally Posted by ronaldo
My point exactly.
Assume for a second that someone that practically EVERYONE in an industry looks up to and respects, steps up and endorses a product/program for the very first time. People will most likely take notice.
If that same person starts endorsing everything that comes along, just to line their pockets, it gets old pretty fast and people will eventually see through it.
That person is worth a LOT more money the first time around than he is in subsequent endorsements. There certainly can be exceptions to that rule though.
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Yup - also to take into consideration is how well the prior ones endorsed were to affiliates. The spokesperson can be one hell of a person but if the companies they represented in the past have been 'bad' it kind of tarnishes they're 'endorsement' value.
I'll also agree with you, Ron, that there are exceptions to every rule.