this subject has been tossed around on gfy lately regarding adultfriendfinder..
type "aff" into google and you will see the words under the link are
"Adult FriendFinder - The World's Largest Sex Personals Site
Canadian chapters of the anti-racist, anti-nazi street movement.
adultfriendfinder.com/ - 47k - Cached - Similar pages "
This is basically a reversal of the fake pr trick..
If you know how that works its just the reverse of it..
If you dont ill explain..
If you forward a domain to another domain , google will basically treat the highest pr's domain as "trump" and display its description for all sites forwarded to that domain.
If you look for the backlinks on
www.antiracistaction.ca you will notice its aff
So if you want to control the description of another websites google listing simply redirect a higher pr site to that domain and you will get to control the listing description ( but not the link )