I think you will see a return to more simplicty as time goes on.
While people like the slick sites, and they do look nice, and some convert really well. I do not know about you, but to me they all start looking the same if you look at enough of them in a given day. But that's just me.
I've tried it both ways, and the simple concepts convert better (from my experience). It could be for any number of reasons to load times for the dial ups, or slower broadband users, or simplicity for the surfer who is not all that computer savy. I know I have a number of members who do not know how to upgrade codec's, players, and any number of other things who e-mail. So I can only imagine the computer profiency of the user.
The flash is nice, and it's impressive at times. But as we've read, and plenty have said, you have to think of things from the surfer's point of view more than our own. Most are not all that savy. A lot are that have been online for years, but you have to design, and consider those middle of the pack, and low rung folks as well.
Hell, I know people who've been on the net for years personally, and still are pretty noobish to the whole internet.
