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Originally Posted by MediaGuy
Plus if your xml feed isn't java encrusted or some other similarly SE unfriendly format, it can also give you value on that level.
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We would definitely make it as SE friendly as possible, that is always our #1 priority.
This is the first time we have ever used their
podcast feature, and I have already received one phone call and two emails as a direct result of today's
press release, as well as some outstanding SERP's on Google and Yahoo news. Whether the SERP's are a direct result of the podcast feature I am not sure, but it sure didn't hurt.